If you happened to land on this post, you probably already know a thing or two about fractional CMOs, who they are, and what they usually do. The dilemma you’re most likely facing now is
If you feel like you are just playing ‘whack-a-mole’ some days and not getting consistent results from your digital marketing team, you’re not alone. Tap into the wealth of knowledge your marketing team is accumulating and breakdown the MarTech silo’s your tools have created to get consistent results meeting your marketing and organizational KPI’s. Our panel will give you answers to how they built and implemented their roadmap to success.
Shay Phillips is the Assistant Vice President of Corporate Strategy and Founder of the Black Marketing and Advertising Group (BMAC) at AT&T. She discusses the charter for this group which is to partner with AT&T’s Marketing and Advertising teams to provide insights that result in the creation of content and programs that appeal to the black community.
Allison Holzer, co-author of the new book Dare to Inspire: Sustain the Fire of Inspiration in Work and Life and Co-CEO of InspireCorps, has spent the last 6 years researching and understanding how inspiration works and how you can intentionally activate it.
She will share with us a framework and personal stories that illustrate the transformative power of inspiration. You will walk away with new ideas about how to tap into inspiration as a resource that drives creativity, agility, and extraordinary results.