OKRs vs. KPIs – And Why Should I Care?
In today's fast-paced and constantly evolving business landscape, it's essential to have a clear understanding of what drives performance and success. This is where OKRs and KPIs come into play. OKRs...
B2B Pipeline Essentials
In the world of B2B sales, the traditional pipeline structure has been used for many years to manage the sales process from lead generation to closing deals. The pipeline structure is a systematic...
Foundations of Building Strong Marketing Velocity
Building sustainable velocity is critical to any business. Without it, it's difficult to achieve success. The first step in any successful business is creating a strategy. Once you have a plan, you...
Good Design in Healthcare
This week I had an opportunity to sit down with Adam Rotmil who is a Product Discovery and Design Lead for AstraZeneca. Adam is one of the leading minds in the design industry and he talks about...
Culture of Breakthrough
Part three of my conversation with Tom Cole, President and CEO of RDA. In this session, we’ll discuss how to create a culture of continuous improvement. A culture where the entire organizations...
Track Business Success
I recently had a chance to connect with Tom Cole the President and CEO of RDA. Here’s a summary of our conversation with the full interview