LEAD GENERATION

Case Study

LEAD GENERATION

BUILDING THE FIRST
B2B2B LEAD GENERATION
PROGRAM FOR BROKERS

Zurich has over 148 years of experience managing risk and supporting resilience. Founded in Switzerland in 1872, Zurich expanded to North America in 1912 and grew into a leading provider of commercial property-casualty insurance solutions and services in the U.S. and Canada.

SITUATION

Zurich Insurance as the product manufacturer did had little to no relationship with the end policyholder. This shifted the power of the sale to the business insurance broker.

CHALLENGE

Without the relationship, Zurich didn’t know when the commercial insurance policies were renewing. Build a digital lead gen program in North American and scale globally.

IMPACT

Launched the program in eight weeks. X2 improvement in leads vs. traditional email programs. Conversion rates increased by 20%. $5M in incremental policy value. Global expansion to UK and LATAM.

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