Category: Digital

Chapter 2: The Fundamental Don’ts of Modern Marketing Transformation

Most CEOs are action-oriented by nature—and get certain results from “just getting it done.” Once the strategic direction is set, they are often pulled into putting out the “tactical” fires. While putting out tactical fires may give you the feeling that you’re making progress, it’s far more important to set your organization up for success by creating a cohesive, growth-oriented business strategy and marketing plan. Transforming into a modern marketing organization involves building an approach based on not

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A CEO’s Guide to Modern Marketing Transformation

Lather. Rinse. Repeat. There’s a reason that some things – like the number of tires on a car — or in this example, how we use shampoo – remain decidedly the same. The old axiom that tells us not to fix what “ain’t broke” has served humankind well for generations.

For successful businesses, it has been hard to argue with the status quo. For those fortunate to

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