Category: Marketing

3 Tips on Connecting During a Pandemic

Don’t say you are too busy – get curious!  I have had at least 4 people that I have never met reach out to me just to chat in the last few months or so.  They said they were making it a point to learn more about others both inside the company and out during the pandemic.  Turns out one was a former TV New Anchor and another worked for a major biotech company that’s in the running for the vaccine.  It’s human nature to socialize and we know it’s going to be a

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Chapter 2: The Fundamental Don’ts of Modern Marketing Transformation

Most CEOs are action-oriented by nature—and get certain results from “just getting it done.” Once the strategic direction is set, they are often pulled into putting out the “tactical” fires. While putting out tactical fires may give you the feeling that you’re making progress, it’s far more important to set your organization up for success by creating a cohesive, growth-oriented business strategy and marketing plan. Transforming into a modern marketing organization involves building an approach based on not

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A CEO’s Guide to Modern Marketing Transformation

Lather. Rinse. Repeat. There’s a reason that some things – like the number of tires on a car — or in this example, how we use shampoo – remain decidedly the same. The old axiom that tells us not to fix what “ain’t broke” has served humankind well for generations.

For successful businesses, it has been hard to argue with the status quo. For those fortunate to

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