CASE STUDY

BUILDING DEMAND GENERATION

  • SITUATION:  Distributors make money selling value added services, taking their cost centers and turning them into profit centers.

  • CHALLENGE: Build a marketing agency model delivering incremental revenue by selling our marketing services while still delivering on lead gen goals.

  • IMPACT:  Moved return on marketing spend from (-)$2 to positive $7.5 per dollar invested.  Last year results; delivered 27% of total revenue at (+)9pts in margin.

GO-TO-MARKET STRUCTURE

  • LinkedIn - White Circle

Washington, DC

Chicago, IL

San Diego, CA