BUILDING DEMAND GENERATION
SITUATION: Distributors make money selling value added services, taking their cost centers and turning them into profit centers.
CHALLENGE: Build a marketing agency model delivering incremental revenue by selling our marketing services while still delivering on lead gen goals.
IMPACT: Moved return on marketing spend from (-)$2 to positive $7.5 per dollar invested. Last year results; delivered 27% of total revenue at (+)9pts in margin.