From Idea to Sustainable Business

Joe Cordo

Fractional CMO

Joe Cordo, is a software-as-a-service (SaaS), technology, and services marketing executive, brings a very successful track record of creating scale and driving increased valuations and successful exits for emerging companies to global market leaders.

How do you take a “good” idea and turn it into a Sustainable Business

Craig Oldham sits down with fellow Mahdlo Fractional CMO to discuss the not so “secret” sauce to building a business from idea to sustainable business.

The First Step is business 101:  Understand Your business fundamentals.

It may seem too basic for “your” business.   But not having the full understanding of your fundamentals is like playing basketball and not knowing how to dribble between your legs.  Here are are the three fundamentals that you must understand.

Define the business your in

Often the business you think you’re in, isn’t that business at all.  Why isn’t there a Union Pacific Airline?  They thought they were in the railroad business, not the cargo business.   To understand the business your in, you need to take a real and open-minded look at how the customer is “actually” using your product or service.

Build your Business/Revenue Strategy

Build your business around the products that make you money.  Why wouldn’t you do that?  We’ll sometimes a businesses revenue streams change over time.  Amazon, for example, makes most of its margin on data warehouse services.

Get Organizational Buy-in on your go-to-market strategy

Say it, say it again, and say it until you’re tired of hearing yourself.  They explain why and what’s in it for them.  As the leader of the organization, it’s up to you to get everyone on board with your vision, strategy, hopes, and dreams.  Just because it’s your dream doesn’t mean it can’t also be theirs.

Once you have the basic down you can crack the code on exponential growth

Cracking the code on growth is about taking an external view of the business and go-to-market strategies.  You have the “right” product and you’ve secured capital to bring it to life.  Now what? Know your customer inside and out.  Have an understanding of their buying triggers and cycles Understand your competitors.  Not just who you “think” are your competitors.  But rather, who is winning in the market and what are they saying about their product or service Understand your product strengths and how they meet your customer needs, desires, and/or wants.  And, why your product is better than a competitor’s substitute. To find out more, contact Mahdlo for a complimentary hour consultation.
Share on facebook
Share on twitter
Share on linkedin
Share on email
Share on print

Blog

Thought Leadership

From Idea to Sustainable Business June 21, 2021 READ MORE Building Growth with Organizational Affinity May 18, 2021 READ MORE A Conversation with Katrina Markoff of Vosges Haut-Chocolat February 10, 2021 READ MORE pie chart with graph What is a Fractional CMO? January 18, 2021 READ MORE Welcome [Back] To Your Best December 14, 2020 READ MORE PART V: Getting Started Building the Plan November 15, 2020 READ MORE LEAP 2020: Join Us to Find Your Inspiration October 27, 2020 READ MORE Importance of Good Design in Healthcare October 8, 2020 READ MORE A Clean Skincare Product Journey September 28, 2020 READ MORE performance marketing Defining Performance and Growth Acceleration September 21, 2020 READ MORE Adapting To A New Reality September 17, 2020 READ MORE Branding for a Higher Purpose September 15, 2020 READ MORE hands with colored paint Creating A Breakthrough Culture Of Continuous Improvement September 8, 2020 READ MORE Implement Marketing Technology For Growth September 3, 2020 READ MORE Why is Organizational Agility Valuable to Drive Growth? September 1, 2020 READ MORE Using KPIs To Track Business Success August 22, 2020 READ MORE 3 Tips for Turning your Vendors into Partners August 10, 2020 READ MORE 3 Tips on Connecting During a Pandemic August 4, 2020 READ MORE Planning for Growth August 1, 2020 READ MORE Creating a Company Culture for Growth December 16, 2019 READ MORE CEO's Guide to Modern Marketing Transformation December 15, 2018 READ MORE A CEO’s Guide to Modern Marketing Transformation December 8, 2018 READ MORE