# Mahdlo Executive Advisors > Fractional CMO and CRO leadership for B2B, mid-market, and private-equity-backed > companies in the US and Canada. Mahdlo places proven operators into the marketing > or revenue seat, aligns sales and marketing behind one number, and builds a > revenue engine that keeps running after the engagement ends. Mahdlo was founded in 2017 by Craig A. Oldham. Engagements typically run six to twelve months at twenty to seventy hours a month. The firm's advisors are named, experienced operators, not a consultancy bench, and each carries a public profile page. The signature engagement is the 100-Day Accelerator. ## Services - [Fractional CMO Services](https://www.mahdlo.net/fractional-cmo-services): Executive marketing leadership without a full-time hire: strategy, demand generation, brand, and team, owned by a CMO who takes the seat. - [Fractional CRO Services](https://www.mahdlo.net/fractional-cro-services): Revenue leadership that makes pipeline repeatable: sales process, go-to-market, and forecasting under one accountable operator. - [Part-Time CMO](https://www.mahdlo.net/fractional-cmo-services/part-time-cmo): A senior marketing executive for 15 to 70 hours a month. What fits in the hours, from coaching an in-house lead to running the whole function. - [Interim CMO](https://www.mahdlo.net/fractional-cmo-services/interim-cmo): Near full-time marketing leadership, 60 to 100 hours a month, between one permanent CMO and the next, including defining, sourcing and onboarding the successor. - [Outsourced CMO](https://www.mahdlo.net/fractional-cmo-services/outsourced-cmo): An outside executive who leads marketing on contract, and how that differs from an agency or an outsourced marketing department. - [Fractional VP of Sales](https://www.mahdlo.net/fractional-cro-services/fractional-vp-of-sales): Part-time sales leadership (also called a fractional sales leader or head of sales): pipeline, process, hiring, coaching and a forecast the board can use. - [100-Day Accelerator](https://www.mahdlo.net/revenue-accelerator): The signature engagement and where most engagements start. A fractional CMO or CRO aligns strategy with execution in four phases, Plan, Activate and Accelerate inside one hundred days, then Sustain, when the engagement is recalibrated on what the hundred days taught. Quick wins inside thirty days. - [All Practices](https://www.mahdlo.net/practices): Four practice areas, seventeen services, one accountable executive. Strategy Practices decide where to play, Revenue Accelerators run the plan, Customer Tech builds what it runs on, and People Practices put the right people in the seats. ## Strategy Practices - [Strategy Practices](https://www.mahdlo.net/building-growth-engines): Growth strategy consulting that ends with a plan, not a deck: business transformation, go-to-market planning, international expansion and market development, in hand by day 30 and run by the executive who wrote it. - [Business Transformation](https://www.mahdlo.net/business-transformation): Business transformation led by a fractional executive in the chief transformation officer role. Strategy, structure, process and measurement realigned over a Plan, Activate and Accelerate structure, then sustained. - [Go-to-Market Planning](https://www.mahdlo.net/go-to-market): The strategy layer under a launch, a new market, or a repositioning. Twelve decisions made across ninety days, with the measures agreed before the work starts. - [International Expansion](https://www.mahdlo.net/international-expansion): Entering a market in another country, in three gated stages. Market explore, market match, market expansion, with a stop point before the expensive stage. - [Market Development](https://www.mahdlo.net/market-development): Selling the product you already have into a new segment or geography. Four stages, from market exploration to measured results, with the product and channel held constant. ## Revenue Accelerators - [Revenue Accelerators](https://www.mahdlo.net/revenue-velocity): Seven practices, each built to move one term of the sales velocity formula: qualified opportunities, win rate, deal value and cycle length, plus the customers you keep and grow. - [Revenue Acceleration](https://www.mahdlo.net/sales-acceleration): Most AI bites around the edges of the sales process. This puts it at the center of the decision, so the whole revenue team works from one shared view. - [Brand Development](https://www.mahdlo.net/brand-development): What the company stands for, whom it serves, and why they choose it, made consistent across every team. Four phases of evidence, then one messaging architecture leadership signs. - [Channel Partner Revenue](https://www.mahdlo.net/channel-partner-marketing): Building and running a channel partner program: strategy, tiers and agreements, managed partner recruitment across US, EMEA and APAC, and the fractional team to run it. - [Contact Center Optimization](https://www.mahdlo.net/call-center-outsourcing): Contact center optimization and BPO consulting for customer care operations of 50 agents and up, in-house or outsourced. A four to six week assessment and independent outsourcing advice; Mahdlo does not sell agent capacity. - [Demand Generation](https://www.mahdlo.net/demand-generation): Naming the constraint first, create, capture or convert, then matching channels to it. Accountable for qualified pipeline rather than campaign metrics. - [Product Development](https://www.mahdlo.net/product): Product leadership with the go-to-market built in: roadmap strategy, pricing and packaging, and launch execution. Available as a fractional CPO or as consulting. - [Sales Account Planning](https://www.mahdlo.net/sales-account-planning): Choosing the accounts worth disproportionate effort, then qualifying every deal in them against MEDDPICC so the forecast rests on evidence. Installed over 30, 60, 90 and 180 days. ## Customer Technology - [Customer Technology](https://www.mahdlo.net/building-growth-engines/customer-technology): The stack the plan runs on: the website buyers and AI assistants meet first, CRM and marketing automation in one revenue language, and the organizational brain above them. HubSpot Gold partner. - [CRM and Marketing Automation](https://www.mahdlo.net/crm-marketing-automation): CRM implementation and marketing automation on Salesforce, HubSpot (Gold partner), Microsoft Dynamics 365, Zoho, Pipedrive, NetSuite, Marketo, ActiveCampaign and Mailchimp. One revenue language first, automation last. - [Website Development](https://www.mahdlo.net/website-development): B2B website redesign and answer engine optimization, built for buyers and for AI answers. HubSpot Content Hub (Gold partner), WordPress, Webflow, Adobe Experience Manager, Sitecore, Contentful and Drupal. - [AI Strategy](https://www.mahdlo.net/ai-strategy): AI at the center of how a company decides, not only how it works. An organizational brain, one shared memory every function reads before deciding and writes back to afterward, run through strategy, execution and measurement in every practice. ## People Practices - [People Practices](https://www.mahdlo.net/people): Who runs the plan, and who runs it next: competency models that set the bar, executive coaching for the leaders in place, and recruiting and onboarding the full-time leader who takes over. - [Competency Model Development](https://www.mahdlo.net/competency-model-development): Calibrated frameworks for hiring, coaching, and promotion. - [Executive Coaching](https://www.mahdlo.net/leadership-coaching): One-to-one executive and leadership coaching from operators who have held CEO, CRO and CMO seats. For founders becoming CEOs, new executives and next-generation leaders. - [Executive Recruiting and Onboarding](https://www.mahdlo.net/recruiting): Recruiting and onboarding the full-time CMO, CRO or revenue leader who takes over the growth plan at the end of a fractional engagement. The role is defined from the work, and the fractional executive overlaps through a 90-day onboarding plan. ## The firm - [About Mahdlo](https://www.mahdlo.net/about): Who the firm is, how it started, and what it does. - [How We Work](https://www.mahdlo.net/about#how-we-work): The engagement process, from the first 100 days to a self-sustaining revenue engine. - [Our Difference](https://www.mahdlo.net/about#our-difference): The four things that actually change on a Mahdlo engagement. - [Executive Advisor Network](https://www.mahdlo.net/mahdlo-fractional-executive-network): All advisors, filterable by industry. - [FAQ](https://www.mahdlo.net/faq): Common questions on scope, cost, and engagement structure. - [Connect](https://www.mahdlo.net/connect): Book a 30-minute working conversation. ## Advisors - [Craig A. Oldham](https://www.mahdlo.net/craig-a-oldham): Managing Partner. Fractional CMO and CRO to B2B, mid-market, and PE-backed companies. Washington, DC. - [Ryan Hall](https://www.mahdlo.net/ryan-hall): Fractional CRO for early-stage B2B SaaS. Previously IBM, Avaya, Verint. Atlanta, Georgia. - [Jim Tax](https://www.mahdlo.net/jim-tax): Fractional CMO and CRO. Two decades in insurance and financial services, then an owner-operator who grew his own company 3x. - [Greg Nemitz](https://www.mahdlo.net/greg-nemitz): Fractional CRO. Thirty years of national media sales at Disney/ABC, Viacom/CBS, and Audacy. San Francisco Bay Area. - [Charmon Stiles](https://www.mahdlo.net/charmon-stiles): Fractional CMO. Twenty years building and transforming marketing organizations across SaaS, technology, and digital-first businesses. - [Jeremy Ahto](https://www.mahdlo.net/jeremy-ahto): Fractional CMO. Two decades across enterprise and mid-market B2B and B2C. - [Chris Perez](https://www.mahdlo.net/chris-perez): Fractional CMO. Twenty years of data-driven marketing leadership at USAA and Root Insurance, turning measurement into growth. ## Industries - [Industries and markets](https://www.mahdlo.net/markets): The hub. Eight industries and seven markets, where growth breaks in each, and which practice fixes it. - [SaaS, tech and AI](https://www.mahdlo.net/industries/saas-tech-ai): Fractional CMO and CRO leadership for SaaS, tech and AI: a go-to-market that scales past $10M ARR, pipeline you can forecast, and net revenue retention. - [Financial services, banking and insurance](https://www.mahdlo.net/industries/financial-services-insurance): Fractional CMO and CRO leadership for insurers, banks and wealth firms: growth across agents, brokers, partners and direct channels, built for regulation. - [Healthcare and wellness](https://www.mahdlo.net/industries/healthcare-wellness): Fractional CMO and CRO leadership for wellness, telehealth and digital health: trust-first marketing, claims that hold up, and growth that repeats. - [Manufacturing and distribution](https://www.mahdlo.net/industries/manufacturing-distribution): Fractional CMO and CRO leadership for manufacturers and distributors: channel programs, value-based selling, and pipeline visibility across long sales cycles. - [Media and advertising](https://www.mahdlo.net/industries/media): Fractional CMO and CRO leadership for media companies, broadcasters and agencies: sharper positioning, new business beyond the next RFP, and client growth. - [Professional services and consulting](https://www.mahdlo.net/industries/professional-services-consulting): Fractional CMO and CRO leadership for consulting, advisory and professional services firms: positioning that holds rate, and origination beyond referrals. - [Telecommunications](https://www.mahdlo.net/industries/telecommunications): Fractional CMO and CRO leadership for telecom carriers and distributors: differentiation beyond price, retention as growth, and customer care run for revenue. - [Consumer, retail and franchise](https://www.mahdlo.net/industries/consumer-services): Fractional CMO and CRO leadership for consumer, retail and franchise brands: positioning that stands out, omnichannel demand, and growth across locations. ## Markets By company stage and ownership. - [Private equity](https://www.mahdlo.net/how-we-work/private-equity): Fractional CMO and CRO leadership for PE-backed companies: commercial value creation, a forecast the board can trust, and a revenue engine built for exit. - [Mid-market](https://www.mahdlo.net/how-we-work/business): Fractional CMO and CRO leadership for mid-market companies: the operating model, metrics and executive accountability to scale past a growth plateau. - [Founder-led and family-owned](https://www.mahdlo.net/how-we-work/founder-led): Fractional CMO and CRO leadership for founder-led and family-owned companies: founder sales turned into a system, clear roles, and succession planned early. - [Corporate and enterprise](https://www.mahdlo.net/how-we-work/enterprise): Fractional and interim CMO and CRO leadership for enterprise teams: a defined initiative led in your structure, a leadership gap covered, then handed back. - [B2B](https://www.mahdlo.net/how-we-work/b2b): Fractional CMO and CRO leadership for B2B companies: account-based marketing, buying-group coverage, and one definition of pipeline for sales and marketing. - [Small and medium business](https://www.mahdlo.net/how-we-work/smb): Fractional CMO and CRO leadership for small and medium businesses: strategy scoped to your budget, a plan your team can run, and first results inside 30 days. - [Non-profit](https://www.mahdlo.net/how-we-work/non-profit): A fractional CMO and Chief Development Officer for non-profits: a sharper case for support, disciplined moves management, and donor retention that compounds. ## Case studies - [All case studies](https://www.mahdlo.net/brands/case-study) - [SaaS market penetration](https://www.mahdlo.net/brands/case-study/saas-market-penetration) - [SaaS US market expansion](https://www.mahdlo.net/brands/case-study/saas-us-market-expansion) - [PE consumer portfolio growth](https://www.mahdlo.net/brands/case-study/pe-consumer-portfolio-growth) - [AI-enabled growth decisioning](https://www.mahdlo.net/brands/case-study/ai-enabled-growth-decisioning) - [DTC acquisition engine](https://www.mahdlo.net/brands/case-study/dtc-acquisition-engine) - [Wireless distribution demand generation](https://www.mahdlo.net/brands/case-study/wireless-distribution-demand-generation) - [Retail partnership growth](https://www.mahdlo.net/brands/case-study/retail-partnership-growth) - [Media customer care](https://www.mahdlo.net/brands/case-study/media-customer-care) - [Broker lead generation](https://www.mahdlo.net/brands/case-study/broker-lead-generation) - [National retail bank customer care](https://www.mahdlo.net/bank-contact-center-transformation-case-study-mahdlo) - [Specialty insurance growth operating model](https://www.mahdlo.net/growth-operating-model-case-study-mahdlo) ## Optional - [Join Mahdlo](https://www.mahdlo.net/join): For executives considering a fractional practice: terms, splits, and how the model works. - [Blog](https://www.mahdlo.net/blog): Articles on fractional leadership, go-to-market, and revenue growth. - [Privacy Policy](https://www.mahdlo.net/privacy) - [Terms](https://www.mahdlo.net/terms)