SITUATION: Zurich Insurance as the product manufacturer did had little to no relationship with the end policyholder. This shifted the power of the sale to the business insurance broker.
CHALLENGE: Without the relationship, Zurich didn’t know when the commercial insurance policies were renewing. Build a digital lead gen program in North American and scale globally.
IMPACT: Launched the program in eight weeks. X2 improvement in leads vs. traditional email programs. Conversion rates increased by 20%. $5M in incremental policy value. Global expansion to UK and LATAM.