# Mahdlo Executive Advisors > Fractional CMO and CRO leadership for B2B, mid-market, and private-equity-backed > companies in the US and Canada. Mahdlo places proven operators into the marketing > or revenue seat, aligns sales and marketing behind one number, and builds a > revenue engine that keeps running after the engagement ends. Mahdlo was founded in 2017 by Craig A. Oldham. Engagements typically run six to twelve months at twenty to seventy hours a month. The firm's advisors are named, experienced operators — not a consultancy bench — and each carries a public profile page. The signature engagement is the 100-Day Accelerator. ## Services - [Fractional CMO Services](https://www.mahdlo.net/fractional-cmo-services): Executive marketing leadership without a full-time hire — strategy, demand generation, brand, and team, owned by a CMO who takes the seat. - [Fractional CRO Services](https://www.mahdlo.net/fractional-cro-services): Revenue leadership that makes pipeline repeatable — sales process, go-to-market, and forecasting under one accountable operator. - [100-Day Accelerator](https://www.mahdlo.net/revenue-accelerator): The signature engagement — aligns strategy with execution and puts a scalable revenue engine in motion in one hundred days. - [Competency Model Development](https://www.mahdlo.net/competency-model-development): Calibrated frameworks for hiring, coaching, and promotion. - [People Practices](https://www.mahdlo.net/people): Attracting, developing, and retaining the leadership a growth plan requires. ## The firm - [About Mahdlo](https://www.mahdlo.net/about): Who the firm is, how it started, and what it does. - [How We Work](https://www.mahdlo.net/how-we-work): The engagement process, from the first 100 days to a self-sustaining revenue engine. - [Our Difference](https://www.mahdlo.net/our-difference): The four things that actually change on a Mahdlo engagement. - [Executive Advisor Network](https://www.mahdlo.net/mahdlo-fractional-executive-network): All advisors, filterable by industry. - [FAQ](https://www.mahdlo.net/faq): Common questions on scope, cost, and engagement structure. - [Connect](https://www.mahdlo.net/connect): Book a 30-minute working conversation. ## Advisors - [Craig A. Oldham](https://www.mahdlo.net/craig-a-oldham): Managing Partner. Fractional CMO and CRO to B2B, mid-market, and PE-backed companies. Washington, DC. - [Ryan Hall](https://www.mahdlo.net/ryan-hall): Fractional CRO for early-stage B2B SaaS. Previously IBM, Avaya, Verint. Atlanta, Georgia. - [Jim Tax](https://www.mahdlo.net/jim-tax): Fractional CMO and CRO. Two decades in insurance and financial services, then an owner-operator who grew his own company 3x. - [Greg Nemitz](https://www.mahdlo.net/greg-nemitz): Fractional CRO. Thirty years of national media sales at Disney/ABC, Viacom/CBS, and Audacy. San Francisco Bay Area. - [Charmon Stiles](https://www.mahdlo.net/charmon-stiles): Fractional CMO. Seventeen years connecting brand to revenue and building the marketing and creative engine. - [Jeremy Ahto](https://www.mahdlo.net/jeremy-ahto): Fractional CMO. Two decades across enterprise and mid-market B2B and B2C. ## Who Mahdlo works with - [Private equity](https://www.mahdlo.net/how-we-work/private-equity): Portfolio company revenue growth and value creation. - [Founder-led](https://www.mahdlo.net/how-we-work/founder-led): Companies where the founder is still carrying sales. - [Enterprise](https://www.mahdlo.net/how-we-work/enterprise) - [Mid-market and SMB](https://www.mahdlo.net/how-we-work/smb) ## Industries - [B2B](https://www.mahdlo.net/industries/b2b) - [Financial services and insurance](https://www.mahdlo.net/industries/financial-services-insurance) - [Professional services and consulting](https://www.mahdlo.net/industries/professional-services-consulting) - [Manufacturing and distribution](https://www.mahdlo.net/industries/manufacturing-distribution) - [Healthcare and wellness](https://www.mahdlo.net/industries/healthcare-wellness) - [Consumer services](https://www.mahdlo.net/industries/consumer-services) - [Media](https://www.mahdlo.net/industries/media) - [Non-profit](https://www.mahdlo.net/industries/non-profit) ## Case studies - [All case studies](https://www.mahdlo.net/brands/case-study) - [SaaS market penetration](https://www.mahdlo.net/brands/case-study/saas-market-penetration) - [SaaS US market expansion](https://www.mahdlo.net/brands/case-study/saas-us-market-expansion) - [PE consumer portfolio growth](https://www.mahdlo.net/brands/case-study/pe-consumer-portfolio-growth) - [AI-enabled growth decisioning](https://www.mahdlo.net/brands/case-study/ai-enabled-growth-decisioning) - [DTC acquisition engine](https://www.mahdlo.net/brands/case-study/dtc-acquisition-engine) - [Wireless distribution demand generation](https://www.mahdlo.net/brands/case-study/wireless-distribution-demand-generation) - [Retail partnership growth](https://www.mahdlo.net/brands/case-study/retail-partnership-growth) - [Media customer care](https://www.mahdlo.net/brands/case-study/media-customer-care) - [Broker lead generation](https://www.mahdlo.net/brands/case-study/broker-lead-generation) ## Optional - [Join Mahdlo](https://www.mahdlo.net/join): For executives considering a fractional practice — terms, splits, and how the model works. - [Blog](https://www.mahdlo.net/blog): Articles on fractional leadership, go-to-market, and revenue growth. - [Privacy Policy](https://www.mahdlo.net/privacy) - [Terms](https://www.mahdlo.net/terms)