Deploying the right talent in the right positions is key to delivering on your growth plans.  We assist in the development of a championship team that can deliver on your growth objectives.  We provide everything from organizational design models to competency models to talent sourcing.



Building a champion team is all about deploying the right resources to the right functions to deliver on your marketing objectives and overall growth strategies for the business.

A championship team in the modern marketing-era is one that is high performing, operating as one with a relentless drive to outperform themselves.

How do you build one?  

Before you hire the first person, you must...

  • First, know what you want them to do.  You must have goals that are aligned with the overall growth strategy of the organization; building marketing effectiveness.

  • Second, You must understand the sub-functions and processes that will your growth.  At this point, you are designing groups of activities to reduce organizational friction and will enable velocity.

  • Third, determine your core competencies and decide which core competencies you should staff and which you should contract or outsource.  It's a big question, but one that will help you reach your budgeting goals.

  • Lastly, align the resources.  Put the people, agencies, and contractors in the boxes.  The hardest part!

Once you have your team, build a core competency evaluation model in place, like a 9-Box Evaluation Grid to ensure you keep your best talent and develop your emerging talent.

We can help provide insight and frameworks for how to get to the other side. Our executive advisors have been in your shoes and are ready to role up their sleeves. 

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