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Neil specializes in revenue advisory and fractional CRO and CMO services for small and medium-sized businesses. Before dedicating his time to Witz Advisory, Neil was the Chief Revenue Officer of RIWI (TSXV: RIWI) where he led global sales, marketing, and customer success. Neil has over 25 years of experience in sales, marketing, data monetization, and analytics across industries.
Leadership has always been a critical component of organizational success. In today’s dynamic business landscape, it’s more important than ever for companies to have strong leadership positions to make substantial progress and stay ahead of their competition. Leadership skills is a very broad term that is influenced by several different factors. In this article, we’re going to discuss the top three things that contribute to great leadership and drive success from a CEO standpoint.
In any business or organization, CEOs with incredible visions always make substantial progress. With a clear vision, CEOs can focus on what is important and what is not, saving their companies a lot of time. Focus helps CEOs maintain a clear bigger picture which in turn helps them prioritize tasks and get them completed in time. To sum up, their focus helps the company focus on growth and progress.
Having good focus also allows CEOs to make decisions quickly. It helps their companies move quickly, which is essential if they are new. A laser-sharp focus helps CEOs possess an increased appetite for patience. It helps them achieve organizational objectives more efficiently.
It’s important to note here, that while speed is good, CEOs should focus on the speed that makes companies more efficient, rather than make them prone to inefficiencies and disaster. Good CEOs stay focused on the main plan and find the right balance between speed of execution and efficiency.
Marketing Is Sales, Sales Is Marketing
Good CEOs understand that it’s all about generating more revenue when it comes to business success. To achieve maximum revenue growth, CEOs must understand that departmentalizing different aspects of their companies like marketing and sales, does more harm than good.
When sales and marketing departments work closely with each other, they tend to discover new avenues that can be leveraged to attract more business and consequently generate more revenue. Successful CEOs must ensure that their CMOs (Chief Marketing Officers) and CROs (Chief Revenue Officers) are on the same page. It’s one of the most important indicators that the company is moving forward by having a unified front.
With strong interdepartmental communication, CEOs can play their role more efficiently and prioritize important tasks. It also helps both sales and marketing teams focus on the most important company objectives.
CEOs should strive for organizational efficiency. One of the ways to achieve that is to go slow and plan things through. By approaching things in this manner, CEOs can identify potential pitfalls early on and can steer their company in the right direction.
Slow doesn’t always mean that it should take more time. It means that while CEOs should have a bias for action to a decision, thinking things through in a smoother manner can help them attain more insights on the matter.
By making decisions patiently and smoothly, CEOs can test and optimize different strategies more confidently, which ultimately helps the company pick up speed. The strategy is super helpful for startups and small companies.
In a world that is undergoing rapid digitization, content is king. It is what helps consumers understand what products and services brands are offering them. Content is what consumers resort to when making purchase decisions. It is a powerful tool that brands can use to show authenticity and transparency and use its knowledge-sharing nature to inform, instruct and eventually acquire customers.
Here are some of the ways to make effective content marketing strategies:
1. The Art Lies In The Subtlety
With more and more content out there, it is paramount for brands to understand what their customers are searching for. It will help them understand the type of content they should create so that their customers can register them as competent authorities within a specific niche.
Brands should use content marketing as a way to tell customers their stories in a subtle manner. It should dive deep into why customers need their services. In turn, this helps build their trust in brands and makes them believe that they are being cared for.
2. Use High Quality To Stand Out
High-quality content serves the purpose of delivering maximum value in the shortest amount of time. When creating content for the B2B space, brands should focus on creating content that answers relevant questions in the best way possible.
One way to do this is to use a variety of different formats to present that content. These formats can include podcasts, videos, newsletters, and social media content. Considering the limited attention spans of the average user, it’s important to create content that’s to the point, in a variety of different formats.
Today, high-quality content is content that goes beyond the written word. Brands that produce high-quality content take into account the variety of mediums available and use it to their advantage.
3. Understand Distribution
High-quality content that isn’t promoted or distributed will never produce results. Brands should incorporate distribution strategies to get their content seen. When content gets the right amount of viewership, businesses can verifiably ascertain that they have figured out the top of the sales funnel.
Repurposing content is a great way to distribute it without much effort. Creative marketing strategists are using repurposing to reach new people in more efficient ways. Brands can even use old blog posts and turn them into social media posts, podcast episodes, YouTube videos, and even ad copies.
4. Hire The Right People
Content marketing is often thought to be a dedicated job for marketing teams. However, in the constantly changing business landscape of today, high-performing businesses use the insights generated from each of their department to create content marketing strategies.
Hiring the right people involves finding people who know how to ask the right questions. The content marketing team should be aware of what’s happening in their industry, why it’s happening and the potential implications it has on their own business. In other words, they should “own” their particular niche.
CEOs and company owners need to ensure that the content marketing team is tapped into your niche and the overall industry. Having leadership positions such as a Chief Marketing Officer (CMO) can streamline the entire marketing effort by gathering data from various departments such as technology and sales.
Small and medium-sized businesses struggle with having a dedicated in-house CMO because of budget constraints. They can, however, get fractional CMOs to assist them in streamlining their marketing efforts at a fraction of the cost.
At Mahdlo, we provide businesses with competitive CMO services that allow you to stay competitive and innovative as you scale your business. Contact us if you’re curious to learn more about how our experts can help you enhance your marketing efforts or schedule a free, no-obligation consultation now if you’re ready to dive in as soon as possible.