Schedule a conversation
Chris Perez, Fractional CMO
Executive Advisor · CMO · Marketing Analytics

Chris Perez

Data-driven marketing executive who turns measurement into growth

Twenty years of cross-functional marketing leadership — from a ~$750M budget at USAA to running digital acquisition through Root Insurance's shift from hypergrowth to profitable growth. Chris builds the measurement, models, and teams that connect marketing to the number.

Fractional CMOExecutive advisor
6X attributed growthRoot Insurance, FY2023
~$750M budgetManaged within 0.5%, 3 years running
20 yearsCross-functional marketing leadership
About Chris

The marketing executive who turns data into action

Twenty years of cross-functional experience in brand strategy, performance measurement, and team development.

Chris is a marketing executive with 20 years of cross-functional experience, bringing together deep expertise in brand strategy, performance measurement, and team development to help organizations turn data into action.

Throughout his career he has guided businesses across industries through transformational growth — building marketing strategies rooted in analytics, creativity, and customer understanding. His approach blends the precision of data-driven decision-making with the intuition of seasoned leadership, so every initiative connects business objectives to measurable outcomes.

He partners with clients ready to elevate their marketing maturity and evolve their marketing measurement — refining go-to-market strategies, optimizing performance channels, or equipping teams with frameworks for sustainable success.

Precision of data, intuition of leadership.
How Chris has helped businesses grow

From $750M budgets to profitable hypergrowth

01

As Head of Marketing at Root Insurance, led a 15-person digital and analytics team through the shift from post-IPO hypergrowth to profitable growth — 6X marketing-attributed growth in 2023.

02

Built a local-market propensity-to-convert model across CTV, programmatic, social, and email with 1:1 attribution — performing 1,100% above benchmark.

03

At USAA, managed and reallocated a ~$750M marketing budget within 0.5% three years running, while advancing MTA and MMM measurement.

04

Model owner of USAA's Multi-Touch Attribution — weekly attribution across addressable channels worth $7M in annual savings at scale.

05

Launched USAA's first new P&C product in 30 years (Small Business Insurance) and drove a data-led state expansion at Root from 2 states to 22 in 17 months.

06

Today, as Principal of Perez Consulting Group, builds product roadmaps and measurement frameworks — including an interim VP of Revenue Operations role at IPG.

What Chris does in an engagement

Four jobs, in the order they pay off

Marketing measurement

Attribution, MMM, and forecasting that tell you what's actually working — and why.

Performance optimization

Deploy budget and resources to the highest-impact channels, with LTV/CAC discipline.

Go-to-market + product roadmaps

Strategic roadmaps, persona development, and positioning grounded in market insight.

Team + analytics maturity

Frameworks, SOPs, and high-performing talent so the rigor outlasts the engagement.

Executive experience

Operator seats, not advisory titles

PrincipalPerez Consulting Group
Head of Marketing, Digital AcquisitionRoot Insurance
Product Marketing Director, Channel OptimizationUSAA
Director, Marketing Data & AnalyticsUSAA
How he works

Consulting expertise

Marketing Mix Modeling & AttributionMeasurement
Performance Management & ForecastingPlanning
Digital Acquisition & Addressable MediaChannels
Product Marketing & RoadmapsGTM
Predictive Modeling & Data AnalyticsAnalytics
Industry ExpertiseInsurance & financial services
Specialties

What he is called in to fix

Chris is brought in when marketing can't prove what's working — when the measurement, the models, or the team need to mature before the next stage of growth.

What he does
Marketing measurement & attributionMarketing mix modelingPerformance managementDigital acquisitionProduct marketing & roadmapsTeam & analytics maturity
Where he has done it
InsuranceFinancial servicesBankingConsumer services
Let's have a conversation

Learn how Chris can help your business

Thirty minutes, no deck. Tell him where the measurement breaks down and he'll tell you what he'd do about it in the first hundred days.

Insights

Latest from Chris

All of Chris’s articles →