Strategy
The Sales Activity Trap And How To Avoid It
Keeping sales outreach focus on quality versus quantity: how to define an ICP, size ideal customer spend, and build a key account growth system that …
Experienced media sales leader with expertise in multi-platform, national, and digital media strategies
A San Francisco Bay Area native with over thirty years managing local and national media sales teams at Disney/ABC, Viacom/CBS, and Audacy/Entercom — now building an advisory practice on the Mahdlo platform.
Three decades of national media sales, through every reinvention the business has thrown at it.
Greg Nemitz is a San Francisco Bay Area native with over thirty years of experience managing local and national media sales teams at Disney/ABC, Viacom/CBS (now Paramount), and Audacy/Entercom.
His career follows the evolution of the media business from a one-dimensional linear product focus to multi-platform, national, digital, linear, and event selling — long, nuanced tenures through massive disruption and reinvention.
Since his exit from Audacy in December 2022, Greg has been building an advisory practice, and now adds the Mahdlo platform to his offerings.
Multi-platform selling is the job now — linear, digital, and event, as one.
Led national enterprise sales as SVP at Audacy/Entercom, carrying revenue across a multi-platform media portfolio.
Ran sales as Vice President at CBS Corporation, through the shift from linear to digital.
Directed sales as Director at Disney/ABC, building and leading local and national media sales teams.
Navigated the media business through massive disruption and reinvention — from linear product focus to digital, linear, and event selling.
Builds and advises revenue practices as a fractional CRO on the Mahdlo platform.
A structured first hundred days that turns strategy into pipeline fast.
Multi-platform demand built to produce qualified revenue, not just reach.
Fractional CRO judgment in the room — sales structure, coverage, and the number.
Leading the reinvention that keeps revenue growing through disruption.
Greg is brought in when revenue has to grow through disruption — across linear, digital, and multi-platform media.
Thirty minutes, no deck. Tell him where revenue is stalling and he'll tell you what he'd do about it in the first hundred days.
Strategy
Keeping sales outreach focus on quality versus quantity: how to define an ICP, size ideal customer spend, and build a key account growth system that …
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Every month, one strategic idea from the operators who run our engagements — what's working in the field, what isn't, and the numbers behind it. Written for CEOs, not marketers.
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