SalesForce and HubSpot are two of the most popular CRM and marketing automation platforms. They both offer a wide range of features and capabilities, but they also have some key differences. One key difference between SalesForce and HubSpot is that

Basics of AI and Blockchain Blockchain is a distributed ledger technology that allows for the secure, transparent, and automatic recording of all transactions that take place on it. Transactions are verified by network nodes and then added to the

The question we need to answer in this post; Why are my marketing efforts not going fast enough?" Building sustainable velocity is critical to any business. Without it, it's difficult to achieve success. The first step in any successful business is

Four Aspects of a Comprehensive Business Plan This post will delve into the go-to-market strategy, one of the four critical components of business planning. The other three are the overall business plan, the sales plan, and the marketing plan. We'll

Improving a website's SEO is an integral part of digital marketing. It can attract more targeted visitors, increase visibility in search engine result pages (SERPs), and ultimately drive more sales and revenue. To optimize SEO, there are a variety

Generating leads is an integral part of any successful B2B marketing strategy. It is the process of capturing potential customers, engaging them, and then converting them into paying customers. This article will explore the definition of B2B lead

As business leaders, it's important to keep in mind that when creating your annual plan, you should include insights from your sales team and other revenue-generating front line team members. They can provide invaluable input on the customer-facing

As a business grows and evolves, it may reach a point where it becomes necessary to bring on a Chief Marketing Officer (CMO). A CMO is a high-level executive responsible for overseeing a company's marketing strategy and implementing campaigns to

Business-to-business (B2B) websites are an important tool for companies to reach out to their target customers and generate leads. B2B websites are typically used by companies to showcase their products, services, and capabilities. A successful B2B

Inflation can have a major impact on businesses, making it difficult to access capital and reduce the impact of rising prices. Businesses can access capital during times of inflation by borrowing money, raising capital, and utilizing government