Fractional CMO
Fractional CMO for Private Equity Portfolio Companies
How a fractional CMO for private equity portfolio companies ties brand and demand work to the investment thesis, board reporting, and the exit …
Managing Partner + CMO
Craig A. Oldham
Fractional CMO + CRO to B2B, mid-market, and private-equity-backed companies
Works with founders, CEOs, and investors across telecommunications, insurance and financial services, distribution, consumer, and non-profit — building the revenue engine, aligning sales and marketing behind it, and staying in the room until it runs.
Fractional CMO + CROBoth seats, one operator
B2B + PE-backedSeries B/C through mid-market
Enterprise-scale track recordTessco · American Red Cross · Zurich
Founder + Managing PartnerMahdlo advisors across the US and Canada
About Craig
The growth operator CEOs wish they had on speed dial
When your business can't afford to guess, Craig is the one you call.
Craig is a business-tested growth strategist and the force behind Mahdlo Executive Advisors, where he leads with a no-fluff approach to scaling B2B and private-equity-backed companies.
As a Fractional CMO and CRO, he partners with founders, CEOs, and investors to align strategy with execution, build high-impact revenue engines, and turn complexity into clarity.
He brings a sharp eye for positioning, deep operational chops, and a knack for making the right things happen fast — especially when the stakes are high and the timelines are tight.
Strategy is only worth what it produces in the pipeline.
How Craig has helped businesses grow
Two decades of holding the number
01
Built and led the marketing organization at Tessco Technologies as SVP + CMO, repositioning a public B2B distributor around its highest-value customer segments.
02
Ran digital engagement for the American Red Cross as VP, modernizing how a national organization acquires, converts, and retains supporters at scale.
03
Led demand marketing at Zurich North America as AVP, building the demand engine behind a commercial insurance portfolio sold through a broker channel.
04
Founded Mahdlo Executive Advisors and built its bench of fractional CMOs and CROs, now serving PE-backed and mid-market clients across the US and Canada.
05
Advises the pet insurance category — IPG, ASPCA, AKC, and Figo — on positioning and demand generation in a crowded direct-to-consumer market.
06
Serves on the Board of Directors at United Community, bringing go-to-market and growth judgment into the boardroom.
What Craig does in an engagement
Four jobs, in the order they pay off
Positioning + go-to-market
Sharpen who you sell to, what you're worth to them, and the story that makes the buying decision obvious.
Revenue engine build
Demand, pipeline, and conversion wired into one measurable system — with the reporting an investor will actually trust.
Sales + marketing alignment
One set of numbers, one definition of a qualified opportunity, and a handoff that stops leaking deals.
Leadership gap coverage
CMO and CRO judgment in the room now — while you hire, restructure, or prepare for the next raise.
Executive experience
Operator seats, not advisory titles
Managing Partner + CMOMahdlo Executive Advisors
SVP + CMOTessco Technologies
VP, Digital EngagementAmerican Red Cross
AVP, Marketing DemandZurich North America
Board of DirectorsUnited Community
Clients served
Brands he has built for
Tessco TechnologiesTelecom + distribution
AT&TTelecommunications
Zurich North AmericaCommercial insurance
AllstateInsurance
American Red CrossNon-profit
United CommunityFinancial services
IPG · ASPCA · AKC · FigoConsumer insurance
Specialties
What he is called in to fix
Craig is brought in when growth is a systems problem, not a campaign problem — and the fix has to hold after he leaves.
What he does
Positioning + messagingGo-to-market planningDemand generationSales-marketing alignmentRevenue operationsInterim revenue leadershipAI-accelerated execution
Where he has done it
TelecommunicationsFinancial services + insuranceManufacturing + distributionConsumer + retailSaaS, tech + AINon-profitPrivate equity
Speaking + appearances
On stage and on the mic
Conference · HostLeap Forward ConferenceMahdlo's deconstructed symposium for executives — two days of leadership dialogue on marketing, sales, and product.Webinar series · HostMaking Marketing WorkCraig's live series for CEOs on sequencing marketing investment — don't put the cart before the horse.Leap session · ModeratorGetting ahead of the technology curveThe questions to put to your strategy, data, and marketing teams before you commit to a plan.
Invite CraigBook Craig to speakRevenue operations, sales-marketing alignment, and scaling under private-equity ownership.
Send an invite
Let's have a conversation
Learn how Craig can help your business
Thirty minutes, no deck. Tell him where growth is stalling and he'll tell you what he'd do about it in the first hundred days.
Insights
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