Chief Marketing Officers | Chief Revenue Officers
Executive Advisors
Who We Are
Our Powerhouse Team Transforms Revenue Trajectories
Our team is a powerhouse of experts who work together seamlessly to transform revenue trajectories. We trust each other to deliver outstanding results, and our combined experience and expertise have created a force for positive change that goes beyond just a group of individuals.

Managing Partner + Marketing Practices
Craig A Oldham
Cross-Industry Digital Transformation
Craig is an experienced senior executive well-known for his expertise in digital transformation across industries. He has an impressive track record of driving profitable revenue growth through cutting-edge digital marketing technologies. He leads a marketing consulting practice and guides CEOs in adding value to their marketing functions.
Craig is an experienced senior executive well-known for his expertise in digital transformation across industries. He has an impressive track record of driving profitable revenue growth through cutting-edge digital marketing technologies. He leads a marketing consulting practice and guides CEOs in adding value to their marketing functions.

Managing Partner + CRO Practices
Eric Steller
SaaS, Enterprise Software, Early Stage GTM Sales specialist
Eric’s substantial experience as a CRO, President, and GM for early-stage software startups offers a uniquely qualified GTM playbook for product-centric founders and the VC community. Eric has built and led business functions, including Sales, Marketing, and Operations. Eric’s “data-first” approach gives founders and investors comfort in knowing that the GTM strategies and plans his team builds and executes will deliver both the short-term and long-term predictable, repeatable results required in today’s cautious investment environment.
Eric’s substantial experience as a CRO, President, and GM for early-stage software startups offers a uniquely qualified GTM playbook for product-centric founders and the VC community. Eric has built and led business functions, including Sales, Marketing, and Operations. Eric’s “data-first” approach gives founders and investors comfort in knowing that the GTM strategies and plans his team builds and executes will deliver both the short-term and long-term predictable, repeatable results required in today’s cautious investment environment.
Executive
Executive Advisors

ADVISOR + CEO | CMO
Tracy Benson
Accelerating consumer-led companies into digital growth platforms
Tracy's extensive experience as a CEO and CMO building and scaling iconic consumer brands offers valuable skills that can be leveraged in a fractional capacity. As a fractional CEO, she provides expert leadership to guide growth-stage companies through transformation and drive near-term performance and long-term success. As a fractional CMO, she brings expertise in brand strategy, digital platforms, digital and influencer marketing, and distribution to help companies achieve their growth objectives.
Tracy's extensive experience as a CEO and CMO building and scaling iconic consumer brands offers valuable skills that can be leveraged in a fractional capacity. As a fractional CEO, she provides expert leadership to guide growth-stage companies through transformation and drive near-term performance and long-term success. As a fractional CMO, she brings expertise in brand strategy, digital platforms, digital and influencer marketing, and distribution to help companies achieve their growth objectives.

Advisor + CMO
KEVIN KEEFE
Kevin has over 25 years of experience driving revenue growth at Fortune 200 equipment and component manufacturing companies by adding data-driven, strategic rigor to product lifecycle management processes. While he has spent the bulk of his managerial career focused on strategic planning and product marketing, Kevin recently utilized experimentation, prototyping, and other lean startup principles to develop and launch a new field service business, which in 5 years grew to over 130 associates and $25M in revenue. Kevin has also led the implementation of “80/20” and “Raving Fans” programs and practices, resulting in triple-digit basis point first-year improvements in operating profit. He also has specific competencies in coaching and developing those new to leadership roles.

Advisor + CRO
Frank Mona
Leads Cross Functional Teams To Increase Profitable Growth
Frank is an accomplished sales, marketing, and call center executive with client management, operational, and organizational leadership experience across global, national, and regional markets. His entrepreneurial spirit, strategic insight, and focus on innovation drive his ability to thrive in rapidly changing environments and create highly effective customer-centric organizations through servant leadership.
Frank is an accomplished sales, marketing, and call center executive with client management, operational, and organizational leadership experience across global, national, and regional markets. His entrepreneurial spirit, strategic insight, and focus on innovation drive his ability to thrive in rapidly changing environments and create highly effective customer-centric organizations through servant leadership.

Advisor + CRO
Greg Nemitz
Greg Nemitz is a San Francisco Bay Area native with over thirty years experience managing local and national media sales teams at Disney/ABC, Viacom/CBS (now Paramount), and Audacy/Entercom. Since Greg’s exit from Audacy in December 2022, he has been building an advisory practice and now adds the powerful Mahdlo platform to his offerings. Greg’s experience follows the evolution of the media business from one dimensional linear product focus to multi-platform, national, digital/linear/event selling. His tenure with each company was long and nuanced. He has experienced massive disruption and reinvention due to the evolution of digital media.

Advisor + CRO
Mark Scott
Known for A Blend of Vision, Execution, & Relentless Customer Focus
Driven by my passion for customers, I am on a mission to build and lead teams that prioritize customer care, team cohesion, and making a positive impact through technology and automation. With an extensive background in sales management, global account development, and business development, I have honed my skills at leading companies such as Salesforce, Tableau, and Microsoft. My experience includes selling a combination of Enterprise Software, SaaS applications and Professional Services, underpinned by a customer-centric mindset that consistently delivers outstanding outcomes.
Driven by my passion for customers, I am on a mission to build and lead teams that prioritize customer care, team cohesion, and making a positive impact through technology and automation. With an extensive background in sales management, global account development, and business development, I have honed my skills at leading companies such as Salesforce, Tableau, and Microsoft. My experience includes selling a combination of Enterprise Software, SaaS applications and Professional Services, underpinned by a customer-centric mindset that consistently delivers outstanding outcomes.

Advisor + CMO
Maria Trysla
Customer-Centric Revenue Generation
Maria Trysla offers C-level marketing experience to SaaS (software-as-a-service), telecommunications, and technology companies with proven expertise in increasing revenue and valuation to emerging companies. She has the ability to identify the product or service differentiation and build demand, generate leads and develop sales and channel partnerships, build a product that improves the user experience, and implement a highly-engaged support model to accelerate business growth.
Maria Trysla offers C-level marketing experience to SaaS (software-as-a-service), telecommunications, and technology companies with proven expertise in increasing revenue and valuation to emerging companies. She has the ability to identify the product or service differentiation and build demand, generate leads and develop sales and channel partnerships, build a product that improves the user experience, and implement a highly-engaged support model to accelerate business growth.

Advisor + CRO
Neil Weitzman
Leads Teams To Build Repeatable Processes For Predictable And Scalable Revenue Growth
Neil specializes in revenue advisory and fractional CRO and CMO services for small and medium-sized businesses. Before dedicating his time to Witz Advisory, Neil was the Chief Revenue Officer of RIWI, where he led global sales, marketing, and customer success. Neil has over 25 years of experience in sales, marketing, data monetization, and analytics across industries.
Neil specializes in revenue advisory and fractional CRO and CMO services for small and medium-sized businesses. Before dedicating his time to Witz Advisory, Neil was the Chief Revenue Officer of RIWI, where he led global sales, marketing, and customer success. Neil has over 25 years of experience in sales, marketing, data monetization, and analytics across industries.
Consultants
Experts and Associates
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ADVISOR + DIGITAL MARKETING
CHARLES BORDEAUX
Known For Generating Results
Charles specializes in turning around struggling marketing departments. By developing a cohesive marketing strategy, he helps companies reach the correct audiences, generate new prospects and communicate with leads as they move through the sales funnel.
Charles specializes in turning around struggling marketing departments. By developing a cohesive marketing strategy, he helps companies reach the correct audiences, generate new prospects and communicate with leads as they move through the sales funnel.

ASSOCIATE ADVISOR
MILES DOUGLAS
Know for Lead Generation
Miles Douglas is an accomplished Business Development Analyst with a proven track record of success in working with people. With his strong background in sales and customer satisfaction, Miles is passionate about helping businesses achieve their goals through effective communication and collaboration.
Miles Douglas is an accomplished Business Development Analyst with a proven track record of success in working with people. With his strong background in sales and customer satisfaction, Miles is passionate about helping businesses achieve their goals through effective communication and collaboration.

Advisor + Brand Strategy
Ken Erke
Know For His Design Innovation
An award-winning storyteller with 20 years of agency experience. He was the Chief Creative Officer of Y&R Chicago, helped launch R/GA Chicago, growing it from 5 to 65 people, and then joined the independent Chicago agency Cramer-Krasselt as their Executive Creative Director.
An award-winning storyteller with 20 years of agency experience. He was the Chief Creative Officer of Y&R Chicago, helped launch R/GA Chicago, growing it from 5 to 65 people, and then joined the independent Chicago agency Cramer-Krasselt as their Executive Creative Director.

Advisor + Fractional CFO
SCOTT N GELLER
Building For Businesses Of All Sizes
Scott Geller brings the insight of a full-time Chief Financial Officer at a fractional or part-time engagement with his clients. Scott leverages his two decades of experience and a hands-on, pragmatic approach to benefit his clients and their businesses. He sees his work as an intersection of his finance talent and his passion for working alongside start-ups and small to mid-tier firms to help them succeed and grow.
Scott Geller brings the insight of a full-time Chief Financial Officer at a fractional or part-time engagement with his clients. Scott leverages his two decades of experience and a hands-on, pragmatic approach to benefit his clients and their businesses. He sees his work as an intersection of his finance talent and his passion for working alongside start-ups and small to mid-tier firms to help them succeed and grow.

Founder
Michelle Faison Oldham
Known As "The Connector"
Michelle brings over 20 years of experience generating dynamic sales and marketing solutions for some of the largest management consulting firms in the country, McKinsey, Accenture, Deloitte, PwC to name a few. Michelle has held various senior sales and marketing leadership positions with leading organizations including AT&T, Prodigy Communications, and Sprint PCS.
Michelle brings over 20 years of experience generating dynamic sales and marketing solutions for some of the largest management consulting firms in the country, McKinsey, Accenture, Deloitte, PwC to name a few. Michelle has held various senior sales and marketing leadership positions with leading organizations including AT&T, Prodigy Communications, and Sprint PCS.

Advisor + Executive Coach
Alison Farmer
Identify And Overcome Habits That Are Limiting Your Effectiveness
Alison has more than 20 years of experience managing teams and leading functions, including sales, recruiting, operations, and learning & development. She most recently served as the Vice President of Talent Acquisition & Development for Aquent, the largest global staffing firm serving marketing and design professionals. Her sweet spot is helping leaders:
Alison has more than 20 years of experience managing teams and leading functions, including sales, recruiting, operations, and learning & development. She most recently served as the Vice President of Talent Acquisition & Development for Aquent, the largest global staffing firm serving marketing and design professionals. Her sweet spot is helping leaders:

Senior Advisor + Content Strategy
Jill Gaynor
Known For Her Ability To Bring Your Strategy Alive
A results-driven marketing leader with over 20 years of experience in commercial property/casualty insurance marketing, including branding, content marketing strategy development, content creation, account-based marketing, sales enablement, and retention strategies. I strive to be the type of freelancer I always wished I could find as a marketing director–one who understood financial services, could work with people at all levels of the organization, and whose work always hits the mark.
A results-driven marketing leader with over 20 years of experience in commercial property/casualty insurance marketing, including branding, content marketing strategy development, content creation, account-based marketing, sales enablement, and retention strategies. I strive to be the type of freelancer I always wished I could find as a marketing director–one who understood financial services, could work with people at all levels of the organization, and whose work always hits the mark.

Senior Demand Generation Specialist
KAYLAH RUSCIGNO
Known For Building Demand Generation Programs Across Both B2B And B2C
Kaylah specializes in sales and marketing solutions. Focusing on email performance and conversion. In past roles, she has worked closely at a high level with both sales and marketing teams and strives to help more companies succeed.
Kaylah specializes in sales and marketing solutions. Focusing on email performance and conversion. In past roles, she has worked closely at a high level with both sales and marketing teams and strives to help more companies succeed.

Advisor + Omni-Channel Commerce
Jason Simcox
Knows Everyone In Retail Commerce
Jason has over 25 years in sales and development positions working with complex technology companies that offer compelling and, in most cases, disruptive solutions to the marketplace. His primary expertise is helping accelerate growth in early-stage companies and new lines of business within established organizations by leveraging the most current available technologies. He regularly consults at the C-Level on down with leading retailers. He works with these organizations in their selection process on through the delivery and optimization of the selected solutions post-launch.
Jason has over 25 years in sales and development positions working with complex technology companies that offer compelling and, in most cases, disruptive solutions to the marketplace. His primary expertise is helping accelerate growth in early-stage companies and new lines of business within established organizations by leveraging the most current available technologies. He regularly consults at the C-Level on down with leading retailers. He works with these organizations in their selection process on through the delivery and optimization of the selected solutions post-launch.
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