FAST-FORWARD TO 2017
Digital technologies, as we all know, did disrupt the marketing function. Most marketing organizations didn't keep pace. And many CEOs and leadership teams know they need marketing, but don't know how to deploy the marketing function to drive growth. In 2017 Mahdlo was, reconstituted by, as he describes, a recovering CMO, Craig Oldham under the firm belief marketing needs help to find "it's way". Marketing should be the growth engine that drives transformational growth.
We believe that marketers need to get back to delivering ROI. Marketers are increasing asking for large capital investments from their C-Suite peers, CEOs, and board of directors to invest in transformation. Yes, marketers should be asking and building business cases for transformational budgets. However, they must know how to deploy that capital to get a better return.
Marketing should be the strategic thought-leaders within an organization. The CMO, along with the CFO, need to work in concert to ensure the business objectives are translated into an effective go-to-market strategy and that marketing is executing an driving the go-to-market strategy.
Mahdlo is different. We're an advisory firm with delivery capabilities. We are made up of marketers at the executive-level that know what it takes to be successful for organizations of all sizes. And we know, how to get to that next level of growth. If you want to get from $10M to $100M or from $500 to over $1B, we can get you there. Mahdlo advisors have the experience. That's much different from career consultants, agency vets or academics with theories.
To get your organization to your growth goals, we fundamentally believe that you should own your strategy. We can help you build it and refine it. But you must own it. Most consultants want to own your strategy.
As important, we can deliver on the strategy. Our team has capabilities to deliver everything from lead generation to digital advertising to full website relaunch to ERP strategies. And for us, it's not theoretical, we bring the experience of having done it before. That's rare for organizations to have in-house.
Let's connect and see how we can help. As we always say, not every minute is a billable hour. If one of our advisors can solve your growth issues in an hour or two you may not need a consultant.
And, yes. Mahdlo is Oldham backward. And, ".net" stands for our deep and experienced network of advisors across the US.
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