Telecommunications
A Customer Care Transformation That Redefined a Media and Communications Operation
Customer satisfaction up more than 30%, and a credible champion-challenger position in the market.
Industries07 / 10
Media & Advertising
Positioning for a category where everyone claims to be creative.
Media companies, broadcasters and agencies are expert at growing other people's brands and often run their own growth on whoever has time. Mahdlo's fractional CMOs and CROs bring the positioning and new business discipline you apply for clients to your own company.
The same four questions every engagement asks. The answers are specific to selling creativity.
Experience
Named experience in this sector
Where our executives held the seat, and who they have done this work for. Every mark is a real engagement or a real role.
KPBS
Client
KRON 4
Client
LOOK Media USA
Client
Single
Client
Audacy
Executive experience
CBS
Executive experience
Disney / ABC
Executive experience
Weber Shandwick
Executive experience
Why it is different
Why Media & Advertising Growth Is Different
In media and advertising, every competitor claims to be the creative one, the data-driven one, or both. Buyers compare reels, rate cards and audiences that look interchangeable, and new business becomes a cycle of pitches won and lost on relationships and timing.
The businesses themselves are under structural pressure: audiences fragmenting across platforms, budgets moving between channels faster than sales teams can follow, and client relationships that walk out the door when one account leader leaves.
The work is applying your own discipline to your own business: a defensible position, a new business engine that does not depend on the next RFP, and existing clients grown as deliberately as new logos are won.
The signs
Is This You?
01Your positioning could be swapped with the next firm's without anyone noticing.
02New business arrives in bursts, driven by RFPs and referrals rather than a plan.
03Your largest client relationships would leave with one or two people.
04You sell audience and data insight to clients and do not use it for your own growth.
Where to start
Match the Symptom to the Practice
The right first move depends on the constraint you actually have. Use this map to go from what you are seeing to the practice that addresses it.
| If this is what you are seeing | Start with |
|---|---|
| Positioning that sounds like every competitor | Brand Development |
| New business that depends on RFPs and referrals | Demand Generation |
| Pitches that stall after the first meeting | Revenue Acceleration |
| Client revenue concentrated in a few accounts | Sales Account Planning |
| Audience and client data scattered across tools | CRM & Marketing Automation |
| A new service or offering with no route to market | Go-to-Market Planning |
| Account leaders promoted for craft, not for growth | Executive Coaching |
How it works
How Media Revenue Moves
YOUR OWN BEST CLIENTThe discipline you bring to clients' growth, applied to your own: a position, a pipeline and accounts with a plan.
New business and client growth on one plan, so revenue stops rising and falling with the pitch calendar.
The leadership
Two Seats, One Plan
Fractional CMO for media and advertising
Positioning built on more than creative claims: a clear, defensible reason for clients to choose you over the next firm with a similar reel.
Fractional CMO services →Fractional CRO for media and advertising
Revenue strategy and new business discipline, bringing the same rigor to your own growth that you bring to your clients'.
Fractional CRO services →The plan
The First 100 Days
Plan · Days 1 to 30Win and loss patterns from recent pitches, client concentration mapped, and the position tested with buyers.
Activate · Days 31 to 70A new business program beyond RFPs, pitch standards, and plans for the largest accounts.
Accelerate · Days 71 to 100Pipeline tracked in one system, account growth reviewed monthly, and the position live everywhere.
Scale and renew · Day 100 and afterRecalibrate on what won: a lighter retainer, your own hire, or the next hundred days.
It runs on the 100-Day Accelerator: quick wins inside 30 days and a running revenue engine inside 100.
Results
Proof
Go deeper
Further Reading
FAQ
Questions We Get
Does Mahdlo work with media companies on both the marketing and revenue side?
Yes. Fractional CMO and CRO engagements are both available, and media and advertising companies often combine them when positioning and new business development need to move together.
How is this different from hiring another agency?
We are not pitching creative work. We build the marketing and revenue strategy for your own firm's growth, as embedded executive leadership rather than a vendor relationship.
What kinds of media businesses do you work with?
Broadcasters, public media, digital media companies and agencies. Our executives have held seats at CBS, Disney/ABC, Audacy and Weber Shandwick, and our client work includes KPBS, KRON 4 and LOOK Media USA.
How do you reduce dependence on RFPs?
With a new business engine that starts before the RFP: a defensible position, thought leadership and outreach aimed at named prospects, and a pipeline reviewed like any other revenue team.
Can you help with client retention and growth?
Yes. The largest clients get named account plans and relationship coverage beyond one or two people, so they do not leave with the person who owns them.
How fast will we see results?
The first wins usually land inside 30 days, and the 100-Day Accelerator puts the full engine in motion. Deeper movement on the metrics that decide valuation builds over the following two to four quarters.
Ready to talk?
One conversation with an executive who has operated in your sector, not a generalist reading your website.