Resources
Playbooks and tools for your next growth move
The tools and frameworks our fractional CMOs and CROs use inside client engagements, built so you can run them on your own figures. Free, and written for the executive who has to hit the number.
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Calculator · 3 min
Full-time or fractional?
What a CMO or CRO actually costs, run on your own salary, market and stage.
Open the calculatorTypical case 45% less
for every month the function is producing
Fractional first34 of 36 months
Full-time hire18 of 36 months
A mid-market company on national averages
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Diagnostic · 10 min
Growth Engine Diagnostic
Nine questions on your revenue engine, answered with a read on where it is leaking.
Take the diagnosticWhere it leaks - Pipeline coverage
- Marketing's contribution
- Lead handoff and conversion
- Win and loss discipline
By challenge
Start with your challenge
Each problem, the resource that answers it first, and the service that takes it further.
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Plan go-to-market
eBookHow to master your go-to-market strategy
Related: Strategy Practices
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Hire or go fractional
CalculatorFractional cost calculator
Related: Fractional CMO, Fractional CRO
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Win the first 100 days
Article100-Day Revenue Accelerator: Fast Growth for CEOs Focused on Results
Related: 100-Day Accelerator
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Build the team
eBookYour plan is a bet on people
Related: People Practices
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Enter the US market
eBookThe unapologetic guide to conquering the US market
Related: Fractional CMO
Fifteen, all free
The library
Inside12chapters11instruments1sequence
2026 editionYour plan is a bet on people
The team you have is the revenue plan you can actually run. Twelve chapters, eleven instruments, one sequence.
2026 editionHow to master your go-to-market strategy
Twelve decisions, in order, with the arithmetic that tells you whether the plan is real.
The unapologetic guide to conquering the US market
Entering, and winning, the American market without burning a year finding out how.
The complete guide to sales prospecting
Buyer-centric prospecting: the process, the skills, and the math behind consistent pipeline.
Fractional cost calculator
Full-time or fractional: what a CMO or CRO costs for every month the function is producing.
Growth Engine Diagnostic
Nine questions on your revenue engine, answered with a read on where it is leaking.
Website grader
Grade your site in seconds and get the fixes that actually move revenue, in order.
Email signature generator
Build a polished, on-brand email signature in minutes.
Make my persona
Create a detailed buyer persona to sharpen your go-to-market and messaging.
Blog ideas generator
Turn a keyword into a running list of blog topics worth writing.
AI campaign assistant
Draft campaign copy (emails, ads, and landing pages) with AI in a few clicks.
AI search grader
See how your brand shows up in AI search and LLM answers, and where to improve.
Free business templates
Hundreds of free templates for marketing, sales, and operations.
The Mahdlo blog
Working notes on go-to-market, AI in sales, forecasting, and what moves the number in the mid-market.
Webinars and events
Leap Forward and every Mahdlo webinar: marketing, sales, AI, brand, and growth. On demand, no gates.
The book
Shifting Your Demand Curve
A CEO's guide to driving sustainable growth, by Craig A. Oldham. Meet the author
Latest thinking
Apply it to your business
Thirty minutes on your growth problem
No deck, no pitch. A CMO or CRO, a real conversation.
Schedule a conversation