Five Competing Brands, One Focused Growth System
Year-over-year growth on only 15% more ad spend, from a portfolio cut from five brands to three.
The Work
Real engagements. Real results, up front.
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The list
The result first, then the engagement behind it. Filter by industry, service, or company stage.
Year-over-year growth on only 15% more ad spend, from a portfolio cut from five brands to three.
CPA down 30% and growth rates up 32%, on a proprietary cross-platform intelligence layer.
Conversion up 20% and $5M more policy value than planned, with the model now scaling globally.
Up from −$2 per dollar. Revenue up 27% year over year, margin up 9 points.
Several record-setting new-business months, on a broader and better-forecast acquisition engine.
Clear ownership of capabilities and of markets, and one way to prioritize the work.
The book of business doubled during the engagement, run as a strategic growth channel.
A different feature set moved preference 20+ points at a 25% higher price, and cost less to build.
Customer satisfaction up more than 30%, and a credible champion-challenger position in the market.
QA scores up 25%, agent capacity up 25% in 90 days, and handling time down 10%.
Three years of 150% average annual growth, and retail presence past 500 stores.
Online following up 50%, winter sales up 15%, digital now 20% of orders.
Board funding secured, a five-year plan approved, and the brand in market in 90 days.
More qualified leads, a higher conversion rate than any prior attempt, and a substantial revenue increase from the US.
Hypothesis validated, value proposition sharpened, and a foundational customer base established.
More than 500,000 page requests a minute and 100% uptime during the Hurricane Sandy telethon, on one site in place of several hundred.
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Questions
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Yes. Filter by Service to see engagements involving Fractional CMO, Fractional CRO, Demand Generation, and every other practice area.
Fifteen are. Each of those, and every client logo on this site, links to a real, specific engagement. The sixteenth, the American Red Cross, is from our founder Craig Oldham’s time there as Vice President of Marketing, Digital Engagement, told from Oracle’s public 2013 press release.
Every month, one strategic idea from the operators who run our engagements — what's working in the field, what isn't, and the numbers behind it. Written for CEOs, not marketers.
The next issue lands the first Tuesday of the month. In the meantime, the archive is open — start with the one your pipeline needs.
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