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Charmon Stiles, Fractional Chief Marketing Officer
Executive Advisor · Chief Marketing Officer

Charmon Stiles

When growth outpaces marketing capability

Charmon is a growth-focused marketing executive with 20 years of experience helping SaaS, technology, and digital-first businesses navigate growth, transformation, and scale. She is known for building and transforming marketing organizations, strengthening brand and market positioning, and aligning strategy, people, processes, and technology to improve performance. Charmon works with leadership teams to bring clarity to complex marketing challenges and build the capabilities needed for sustainable growth.

Fractional CMOMarketing & creative leadership
20 yearsBuilding brands that convert
Brand → revenuePurpose-connected strategy
Full-funnel growthAcquisition through retention
About Charmon

The marketing leader who ties brand to the number

When brand has to do more than look good — when it has to drive revenue — Charmon builds the engine.

Charmon has 20 years of experience building and transforming marketing organizations across SaaS, technology, and digital-first businesses. She brings together brand, growth, people, processes, and technology to solve complex marketing challenges and improve performance.

Charmon is at her best when businesses are navigating critical growth stages, organizational transitions, and post-acquisition environments, when complexity increases and marketing needs to evolve with the business. She brings clarity to the messy parts, strengthens teams and operating models, and turns competing priorities into a focused path forward.

Brand execution is never a solo act.
How Charmon has helped businesses grow

Marketing that drives measurable growth

01

Drove 180% revenue growth in two years through integrated marketing and growth strategy.

02

Increased lead-to-SQL conversion 60% and SQL-to-customer conversion 50%.

03

Led a complete brand positioning and market launch in 100 days.

04

Delivered 361% brand lift in six months through brand and market transformation.

05

Built and transformed 6 marketing organizations across growth, transition, and transformation.

06

Generated 500K+ new users and 450+ page-one search rankings through digital growth.

What Charmon does in an engagement

Four jobs, in the order they pay off

Brand development

Positioning, identity, and a creative bar that makes the brand worth paying for.

Marketing strategy

A plan connected to brand purpose and measured against revenue, not activity.

Growth marketing

Acquisition, activation, and retention wired into one full-funnel engine.

Team + change leadership

Building high-performing marketing teams and leading the change that scales them.

Executive experience

Operator seats, not advisory titles

CMOBrassRing
VP, Marketing, Creative & BrandCommunity.co
Senior Director, Creative & DevelopmentInvestis Digital
Senior Director, Digital Marketinggate6
Founder & Head of BrandVision Makers
How she works

Consulting practices

Brand DevelopmentBrand
Marketing StrategyStrategy
Growth MarketingDemand
Go-to-MarketGTM
Change ManagementOperations
Team DevelopmentPeople
Specialties

What she is called in to fix

Charmon is brought in when marketing isn't working the way the business needs it to, and leadership needs clarity on what to fix, where to focus, and how to move forward.

What she does
Brand strategyPositioningMarketing strategyGrowth marketingGo-to-marketMarketing operationsChange managementTeam development
Let's have a conversation

Learn how Charmon can help your business

Thirty minutes, no deck. Tell her where growth is stalling and she'll tell you what she'd do about it in the first hundred days.

Insights

Latest from Charmon

All of Charmon’s articles →
Strategy

Why Brand in Go-to-Market Is the Foundation

Brand in go-to-market is not the logo. It is the shared customer understanding behind every GTM decision, and it decides whether growth compounds or …

September 10, 2026