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Executive Advisors-1

Washington DC | Los Angeles | Austin | Boston | Chicago | Denver  | Minneapolis | Nashville | Phoenix | San Francisco

Executive Advisor + CMO | CEO

tracy benson

The Architect of Market Expansion and Team Success

Tracy is a distinguished leader with extensive expertise in B2C sales, marketing, digital, commerce and full stack go-to-market strategies. 

Her 17-year career includes spearheading sales and marketing strategies and execution, helping companies carve out a profitable trajectory through to IP or exit. She is an expert at defining multi-year roadmaps, while implementing marketing strategies and refining sales tactics to boost market penetration and consumer engagement. Her focus is on cost effective product positioning, and channel diversification ensuring a competitive edge in high growth, competitive markets.  Tracy has built numerous startups to scale and considers herself a builder of markets and teams. She speaks and keynotes across retail conferences and podcast events. Tracy holds an MBA from Notre Dame and was a Division I NCAA volleyball athlete.

 

Executive experience

CEO and Founder @ Obsesh

CMO @ Seek Thermal

CMO @ Beats [Monster Inc.]

Head of Marketing @ Best Buy

Vice President @ imc2

 

Amazon
att
beats
best buy
Disney Channel
GoPro
HomeDepot
Office Max
Petco
NRF
Saban
seek thermal
Target
razorfish
Xti
Viacom
Walmart
SALES + MARKETING EXECUTIVE ADVISORS

OUR POWERHOUSE TEAM TRANSFORMS REVENUE TRAJECTORIES

Our team is a powerhouse of experts who work together seamlessly to transform revenue trajectories. We trust each other to deliver outstanding results, and our combined experience and expertise have created a force for positive change that goes beyond just a group of individuals.

Advisors