Executive Advisor + CMO | CEO
tracy benson
The Architect of Market Expansion and Team Success
Tracy is a distinguished leader with extensive expertise in B2C sales, marketing, digital, commerce and full stack go-to-market strategies.
Her 17-year career includes spearheading sales and marketing strategies and execution, helping companies carve out a profitable trajectory through to IP or exit. She is an expert at defining multi-year roadmaps, while implementing marketing strategies and refining sales tactics to boost market penetration and consumer engagement. Her focus is on cost effective product positioning, and channel diversification ensuring a competitive edge in high growth, competitive markets. Tracy has built numerous startups to scale and considers herself a builder of markets and teams. She speaks and keynotes across retail conferences and podcast events. Tracy holds an MBA from Notre Dame and was a Division I NCAA volleyball athlete.
Executive experience
CEO and Founder @ Obsesh
CMO @ Seek Thermal
CMO @ Beats [Monster Inc.]
Head of Marketing @ Best Buy
Vice President @ imc2
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SALES + MARKETING EXECUTIVE ADVISORS
OUR POWERHOUSE TEAM TRANSFORMS REVENUE TRAJECTORIES
Our team is a powerhouse of experts who work together seamlessly to transform revenue trajectories. We trust each other to deliver outstanding results, and our combined experience and expertise have created a force for positive change that goes beyond just a group of individuals.
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