Schedule a Conversation
Fractional CMO & CRO Engagement

100 Day
Accelerator

Quick wins with long-term growth.

A business-tested engagement that aligns strategy with go-to-market execution, accelerates pipeline velocity, and puts a scalable revenue engine in motion — in one hundred days.

100
100 Days to a running revenue engine
06 Workstreams, scoped to what you need
03 Phases — plan, activate, accelerate
30 Days to first quick wins
What the accelerator solves

Four growth blockers, addressed in parallel

01 Aligns disconnected strategies Solves misalignment between business goals and go-to-market execution — so the entire organization moves in sync toward revenue growth.
02 Fixes slow pipeline velocity Solves stalled or unpredictable growth by targeting the levers that shorten sales cycles and improve forecast accuracy.
03 Eliminates tech friction Solves inefficiency by implementing customer technologies that streamline operations and support scale without complexity.
04 Closes team & resource gaps Solves underperformance by optimizing roles, responsibilities, and process so your team is equipped for impact and expansion.
Where we start

Our fractional executives jump start growth

Our network of business-tested executives delivers tangible results, transforming revenue trajectories for leading brands. We identify the obstacles, then focus on four fundamental questions.

Growth Assessment Checklist The diagnostic we run in week one.
Download
01 Is your team focused on the right initiatives to drive growth?
02 Are your growth teams moving fast enough to outpace your competitors?
03 Do you have the right customer technologies to support your growth goals?
04 Do you have the right human capital in place — and are they deployed effectively?
Unleashing your growth potential

Fractional CMOs and CROs driving quick wins

Market-winning plans require expertise across sales, marketing, and finance — but not every business needs every component. We assess your situation and give you an honest timeline for success.

Business-tested practice

Our fractional executive approach

Six workstreams. We scope only the ones your business needs, and run them inside a lean, experiment-driven cadence built around the 100 day plan.

1

Strategy Alignment

From go-to-market to the sales and marketing mix. We drive a lean start-up style environment of constant experimentation and learning, focused on the key deliverables supporting the 100 day plan.

8 deliverables in this workstream
Go-To-Market Planning Define time-bound, measurable marketing goals that support your overarching business goals.
Segmentation and Targeting Segments of customers who share common characteristics, and the approach for each.
Market Analysis External market factors that drive the success of the plan.
Traditional SWOT Competitor analysis extended across external threats and opportunities and internal strengths and weaknesses.
Marketing Mix How we attack the market — digital, traditional, and in-person — to promote, engage, and close.
Competitor Analysis Identify organizations competing in your market and evaluate them on threats and opportunities.
Buyer Personas A detailed description of your ideal customer, built for relevant lead generation campaigns.
Positioning Strategy Articulate your value proposition, what sets it apart, and why customers should care.
The hundred days

Plan. Activate. Accelerate.

Three overlapping phases. Quick wins land while the longer-horizon plan is already being built — so momentum never waits on a document.

I · Quick Wins & Planning II · Activation III · Optimization & Acceleration Day 0 30 60 100+ first quick wins
I 30 – 45 Days

Quick Wins & Planning

Triage what is costing you revenue right now, and build the plan the rest of the hundred days runs on.

Core deliverables
1. Go-to-market plan — the strategy everything else aligns to
2. Journey mapping — customer and sales day-in-the-life journeys
3. Demand generation plan — ad planning and media mix
4. Customer technology roadmap — core sales and marketing tech recommendations
5. Resourcing model — sales and marketing resourcing, short to mid-term
6. Revenue management — pricing, KPI, and target market recommendations
7. Sales channel plan — channel and partner development
8. Sales process map — end-to-end, from outreach to close
9. Financial plan — sales and marketing budget recommendations
10. Implementation plan — the 12-month runway
II 30 – 60 Days

Activation

While quick wins are still landing we parallel-path activation — the plan is built and switched on to start the growth engine.

Typically includes
1. Demand and lead generation delivery
2. Customer outreach plan
3. Channel plan and sales process
4. Partner negotiations
5. Sales and customer journeys
6. Resource plan execution
III 60+ Days

Optimization & Acceleration

Deliver the first phase of the strategy in the real world — instrumented, measured, and tuned as it runs.

Typically includes
1. Technology selection and implementation
2. Resourcing and outsourcing
3. Core measurement instruments — dashboards, reports, KPIs
4. Channel and partner development implementation
5. Customer and sales journey implementation
6. Sales process map implementation
7. Resource plan implementation
Start the hundred days

Discover the benefits of a fractional executive

Bring us the growth problem. Thirty minutes is usually enough to scope which workstreams your first hundred days need.

Schedule a Conversation