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Executive Advisors-1

Washington DC | Los Angeles | Austin | Boston | Chicago | Denver  | Minneapolis | Nashville | Phoenix | San Francisco

Develop and close the pipeline

demanD generation


drive revenue through a comprehensive demand generation practice

Demand Generation Excellence

Mahdlo Executive Advisors is your trusted partner for demand generation excellence. Our comprehensive practice encompasses targeted audience identification, compelling content strategies, multi-channel marketing approaches, lead capture and nurturing, and measurement and optimization techniques. With our expertise and tailored solutions, we empower your business to drive revenue, increase brand visibility, and cultivate long-lasting customer relationships.

Identify and understand your target audience to drive effective demand generation strategies.

Know Your Customers Inside Out

At Mahdlo Executive Advisors, we believe in the power of knowing your customers inside out. Our expert team conducts comprehensive market research and in-depth analysis to identify your target audience's needs, preferences, and pain points. By understanding your customers on a deeper level, we help you create targeted and impactful demand generation campaigns that drive revenue and foster long-term customer relationships.

Develop a compelling content strategy that captivates your audience and drives conversions

Engaging Content that Converts

Captivating content is the key to winning over your audience and driving conversions. At Mahdlo Executive Advisors, we specialize in crafting compelling content strategies tailored to your target audience. Our team of experienced content creators develops high-quality and valuable content, ranging from informative blog posts to engaging videos and interactive webinars. With our content expertise, we help you educate, entertain, and inspire your prospects, ultimately converting them into loyal customers.

Implement a multi-channel marketing approach to expand your brand's visibility and engagement

Amplify Your Reach Across Channels

In today's digital landscape, reaching your target audience requires a multi-channel marketing approach. At Mahdlo Executive Advisors, we leverage the power of various channels to amplify your brand's reach. From social media campaigns and targeted email marketing to search engine optimization (SEO) strategies and content syndication, we ensure your message is delivered to the right people, at the right time, through the right channels. Our holistic approach maximizes your brand's visibility, engagement, and ultimately, revenue generation.

Implement an effective lead capture and nurturing system to turn prospects into paying customers

Capture, Nurture, and Convert Leads

Don't let potential customers slip away. With Mahdlo Executive Advisors' lead capture and nurturing strategies, we help you capture, nurture, and convert leads into loyal customers. Our experts implement robust lead capture systems on your website and landing pages, ensuring you gather valuable contact information from interested prospects. Through personalized and targeted email campaigns, automated workflows, and relevant content, we build relationships, establish trust, and guide leads through the sales funnel, maximizing your conversion rates and revenue.

Implement measurement and analytics tools to continuously improve your demand generation program.

Track, Analyze, and Optimize for Success

Success lies in continuous improvement. At Mahdlo Executive Advisors, we emphasize the importance of tracking, analyzing, and optimizing your demand generation program. We leverage advanced measurement and analytics tools to monitor key metrics such as website traffic, conversion rates, lead quality, and revenue generated. By analyzing this data, we gain valuable insights that allow us to identify areas of improvement and optimize your campaigns for maximum ROI. With our data-driven approach, we help you stay ahead of the competition and achieve long-term success.

Case Study


Building The First B2B(2B) Lead Generation Program For Zurich brokers is one of the oldest and largest companies in North America with deep roots originating from Switzerland. Zurich specializes in commercial insurance solutions that meet a range of needs for both small businesses across Canada to larger corporations like Walmart or Apple, helping them manage risk and support resilience even after disasters strike through access to legal resources.


Challenge Without the relationship, Zurich didn’t know when the commercial insurance policies were renewing. Build a digital lead gen program in North American and scale globally.​


After Zurich realized they needed a more efficient way of connecting with their customers and prospects, the company knew that it was time to build digital lead gen programs on top of its existing commercial insurance policies. Now, thanks to this strategy’s success in North America—and global growth potential—Zurich can scale quickly into new regions worldwide.


The email marketing program launched by the insurance company increased leads for their client's website exponentially. With an increase in conversion rates of 20%, they were able to garner $5M more than expected through policy value. The next step is global expansion into Latin America and the UK, which will open up new opportunities and grow this successful product even further.


increase in lead generation
increase in top-line revenue
increase in conversion rates
Advisor expertise

Practice Leaders

Our team of CMO Advisors are well-versed in all of our practices and boast profound expertise in their respective subject matters. With such executive-level talent at your disposal, you can feel confident in the security of your business's future.

Craig A Oldham
Managing Partner + CMO

Craig A Oldham

Maria Trysla
Advisor + CMO

Maria Trysla



Our team is a powerhouse of experts who work together seamlessly to transform revenue trajectories. We trust each other to deliver outstanding results, and our combined experience and expertise have created a force for positive change that goes beyond just a group of individuals.