Innovation has become a key driver of success in today's rapidly evolving business landscape. To thrive, companies need to understand their customers deeply and identify unmet needs and pain points....

Preparing Your Business for Continuity: The Importance of Pressure-Testing Assumptions and Scenario Planning

In the wake of the COVID-19 pandemic, many businesses have experienced disruptions and...

In today's fast-paced business world, establishing thought leadership in your industry can be the key to success. By positioning your company as a thought leader, you can establish credibility and...

Making Bank During Hard Times: Why Investing in Marketing and Sales is a No-Brainer

In times of financial uncertainty, investing in marketing and sales can be a strategic move to maintain revenue,...

The request or need to develop an innovation strategy can either strike panic or excitement depending upon how you think about it. It’s a nebulous term that sounds good but can leave you thinking...

The number one mistake we see leadership teams make when doing their annual plan, besides the concept of an annual plan, is that they put their revenue future ONLY in the hands of their chief revenue...

Expanding your business into new markets can be challenging, but it's crucial for growth and success. In this blog post, we'll delve into the key strategies for identifying and penetrating new...

Finding Your Business Operating Model: Customer Intimacy, Product Innovation, or Operational Efficiency?

As a business owner, it is important to have a clear understanding of the business you are in....

The concept of shifting demand curves is one of the fundamental principles in economics. The demand curve shows the relationship between the price of a good or service and the quantity that consumers...