The Risks of Hiring the Wrong CRO: Why You Should Consider a Dedicated Fractional CRO First The average tenure of a Chief Revenue Officer (CRO) at a small to mid-sized company varies depending on various factors such as the industry, company size, and market conditions. However, it is widely known that the average tenure of a CRO is significantly shorter than other C-level executives such as the CEO, CTO, or CFO.