The Long Game

Fractional CMO

LinkedIn Ad Benchmarks 2026: CTR, CPC & CPM for B2B

In today's digital age, social media platforms have become crucial channels for businesses to reach their target ...

May 19, 2023 · 7 min read

Fractional CMO

You Never Have a Second Chance to Make a 1st Impression

The Significance of a Powerful Website as the Face of Your Company

May 18, 2023 · 4 min read

Fractional CRO

If you think it’s broken - it probably is…trust your instinct

The Power of Data: Unveiling Hidden Business Problems for CEOs...Remember - any problem is YOUR problem In the ...

May 17, 2023 · 4 min read

Fractional CMO

Marketing and Sales - Creating a Symbiotic Relationship

I like the word “symbiotic” to describe an ideal relationship between Marketing and Sales organizations. Dictionary.com ...

May 12, 2023 · 6 min read

Fractional CMO

Marketing is going GREAT….I guess….

Marketing is one of the most important functions of any organization. It is the process of identifying and satisfying ...

May 9, 2023 · 4 min read

Strategy

How To Be A Thought Leader

In today's fast-paced business world, establishing thought leadership in your industry can be the key to success. By ...

May 8, 2023 · 11 min read

Strategy

Making Bank During Hard Times

Making Bank During Hard Times: Why Investing in Marketing and Sales is a No-Brainer In times of financial uncertainty, ...

May 4, 2023 · 8 min read

Fractional CMO

10 Reasons To Hire A Fractional CRO

According to a report by McKinsey & Company, "The Role of the Chief Revenue Officer," a CRO's primary role is to ...

May 3, 2023 · 5 min read

Fractional CMO

Navigating Return to Work

The COVID-19 pandemic has drastically altered the way we live and work, forcing companies to adapt to remote work to ...

May 1, 2023 · 8 min read

Fractional CMO

Are You A Lasso Or Draper?

Leadership is an essential aspect of every organization, regardless of its size or industry. It refers to the ability ...

April 28, 2023 · 7 min read