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Strategic Product Management Services

Product Development

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Elevate Your Product Strategy with Expert Consulting Services

Strategic Product Management Consulting Services

Our strategic product management consulting services are designed to elevate your product strategy and drive business success. With our expert team by your side, you'll gain access to valuable insights, innovative frameworks, and actionable recommendations that will enable you to make informed decisions and outperform your competitors. From new product development and market fit to customer insights and differentiation, we offer comprehensive solutions tailored to your unique needs. Let us help you unlock the full potential of your products and achieve sustainable growth in today's dynamic marketplace.

Streamline Your Innovation with a Proven Product Development Process

New Product Development Process (Tollgate/Milestone Process)

Are you looking to streamline your innovation process and bring new products to market faster? Our proven New Product Development Process with tollgate/milestone checkpoints is designed to help you achieve just that. By breaking down the development journey into key stages, we enable effective collaboration, reduce risks, and ensure timely decision-making. With our process, you can stay on track, meet deadlines, and bring innovative solutions to your customers with confidence.

Achieve Product-Market Fit and boost your success by understanding customer needs, refining your product strategy, and creating offerings that resonate with your target audience.

Unlock Success by Aligning Your Product with Market Needs

Want to ensure that your product aligns perfectly with your target market? Product-Market Fit is the key to unlocking success. Our expert advisors help you identify and understand your customers' needs, refine your product strategy, and create offerings that resonate with your target audience. By achieving Product-Market Fit, you can maximize customer satisfaction, drive growth, and establish a strong market position.

Leverage the power of Voice of the Customer projects to gather valuable insights, enhance customer experience, and develop products that exceed expectations.

Voice of the Customer

Want to understand your customers on a deeper level and develop products that truly meet their needs? Voice of the Customer projects are the answer. Our experienced team conducts in-depth research, gathers feedback, and analyzes customer insights to help you make informed decisions. By leveraging the power of the Voice of the Customer, you can enhance customer experience, develop products that exceed expectations, and build long-lasting customer relationships.

Determining Vectors of Differentiation

Stand Out from the Competition with Clear Vectors of Differentiation

In a competitive market, it's crucial to stand out from the crowd. Determining Vectors of Differentiation helps you identify and leverage your unique competitive advantages to capture market share effectively. Our expert advisors work closely with you to understand your strengths, assess the competition, and develop a strategy that sets you apart. By defining clear vectors of differentiation, you can create a compelling value proposition and attract customers who value what makes your products truly unique.

Harness the power of Conjoint Analysis to gain deep insights into customer preferences, optimize product features, and make data-driven decisions.

Make Data-Driven Decisions with Powerful Conjoint Analysis

When it comes to understanding customer preferences and optimizing product features, Conjoint Analysis is a game-changer. Our team utilizes advanced statistical techniques to conduct Conjoint Analysis and uncover the factors that truly matter to your customers. By harnessing the power of this approach, you can make informed, data-driven decisions that align with your target market's preferences and stay ahead of the competition.

Streamline product development, launch, and management processes with effective Product Lifecycle Management strategies.

Optimize Your Products' Lifecycle for Sustained Success

Unlock the full potential of your product's journey and achieve long-lasting success with our expert Product Lifecycle Management. Our seasoned advisors will guide you through every step, from concept to end-of-life, with a strategic approach for optimal profitability and customer satisfaction. Let us help you streamline your product development, launch, and management processes for a seamless and effective experience.

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Case Study

Unveiling the Hidden Opportunities: How Qualitative VOC and Conjoint Analysis Led to Game-Changing Differentiation Strategies

Customer research revealed that a smaller size and 110v service had minimal impact on unit preference. Instead, higher capacity and touchscreen interface were preferred at a 25% higher price point. Engineering discovered that the cost of this new design was actually lower than the current offering, saving the company from a year-long development project with negligible results.


Manufacturer of capital equipment was under pricing pressure and losing share in the entry-level category of their business.  Feedback from the sales team was that the company needed to design a smaller, 110-volt machine to compete in this segment.


Conducted qualitative VOC across key personas in this customer segment to validate needs and pain points.  Discovered other potential feature differentiation opportunities, and tested them along with size and voltage requirements using Conjoint Analysis.


While a smaller size and 110v service did enter the purchasing equation, the impact of these features on unit preference was actually quite small.  We discovered that a large segment of these customers would readily trade smaller size and 110v service for higher capacity and a touchscreen user interface.  These “vectors of differentiation” had a 20+ point impact on unit preference, at a nearly 25% higher price point!  And once engineering dug into the spec, they discovered that the cost of this newly featured unit would be LOWER than that of their current offering.  The company’s investment in a few weeks’ worth of research saved them from a year-long new product development project which would have had negligible results on share and revenue.


Advisor expertise

Practice Leaders

Our team of CMO Advisors are well-versed in all of our practices and boast profound expertise in their respective subject matters. With such executive-level talent at your disposal, you can feel confident in the security of your business's future.

Kevin Keefe
Advisor + CMO

Kevin Keefe



Our team is a powerhouse of experts who work together seamlessly to transform revenue trajectories. We trust each other to deliver outstanding results, and our combined experience and expertise have created a force for positive change that goes beyond just a group of individuals.

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