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Product Development

Uncertainty about customers’ true wants Eliminates guesswork by delivering Voice of the Customer insights and data-driven analysis, helping leaders make confident, high-impact product decisions.
Stalled Growth from Misaligned Products Solves poor product-market fit by refining strategy to match real customer needs—boosting relevance, adoption, and competitive positioning.
Slow, Risky, or Inefficient Innovation Cycles Replaces ad-hoc development with a milestone-driven process that accelerates time to market, reduces rework, and ensures stakeholder alignment.
Weak Differentiation in Crowded Markets Solves the “sameness” problem by identifying clear vectors of differentiation—enabling your product to stand out and command a premium price point.
Jim Tax, Fractional CMO
Elevate Your Product Strategy With Expert Consulting Services

Strategic Product Management Consulting Services

Our strategic product management consulting services are designed to elevate your product strategy and drive business success. With our expert team by your side, you'll gain access to valuable insights, innovative frameworks, and actionable recommendations that will enable you to make informed decisions and outperform your competitors. From new product development and market fit to customer insights and differentiation, we offer comprehensive solutions tailored to your unique needs. Let us help you unlock the full potential of your products and achieve sustainable growth in today's dynamic marketplace.
Streamline Your Innovation With A Proven Product Development Process

New Product Development Process (Tollgate/Milestone Process)

Are you looking to streamline your innovation process and bring new products to market faster? Our proven New Product Development Process with tollgate/milestone checkpoints is designed to help you achieve just that. By breaking down the development journey into key stages, we enable effective collaboration, reduce risks, and ensure timely decision-making. With our process, you can stay on track, meet deadlines, and bring innovative solutions to your customers with confidence.

fractional marketing team strategizing at a business table
fractional marketing team brainstorming at a business table
Understand customer needs, refine your product strategy, and create resonant offerings to achieve product-market fit and boost your success.

Unlock Success by Aligning Your Product with Market Needs

Want to ensure that your product aligns perfectly with your target market? Product-Market Fit is the key to unlocking success. Our expert advisors help you identify and understand your customers' needs, refine your product strategy, and create offerings that resonate with your target audience. By achieving Product-Market Fit, you can maximize customer satisfaction, drive growth, and establish a strong market position.

Leverage Voice of the Customer projects to gather valuable insights, enhance customer experience, and develop exceptional products.

Voice of the Customer

Want to understand your customers on a deeper level and develop products that truly meet their needs? Voice of the Customer projects are the answer. Our experienced team conducts in-depth research, gathers feedback, and analyzes customer insights to help you make informed decisions. By leveraging the power of the Voice of the Customer, you can enhance customer experience, develop products that exceed expectations, and build long-lasting customer relationships.

fractional marketing team strategizing at a business table
fractional marketing team strategizing at a business table
Determining Vectors Of Differentiation

Stand Out from the Competition with Clear Vectors of Differentiation

In a competitive market, it's crucial to stand out from the crowd. Determining Vectors of Differentiation helps you identify and leverage your unique competitive advantages to capture market share effectively. Our expert advisors work closely with you to understand your strengths, assess the competition, and develop a strategy that sets you apart. By defining clear vectors of differentiation, you can create a compelling value proposition and attract customers who value what makes your products truly unique.
Harness conjoint analysis for deep customer insights, optimized product features, and data-driven decisions.

Make Data-Driven Decisions with Powerful Conjoint Analysis

When it comes to understanding customer preferences and optimizing product features, Conjoint Analysis is a game-changer. Our team utilizes advanced statistical techniques to conduct Conjoint Analysis and uncover the factors that truly matter to your customers. By harnessing the power of this approach, you can make informed, data-driven decisions that align with your target market's preferences and stay ahead of the competition.

fractional marketing team strategizing at a business table
fractional marketing team strategizing at a business table
Streamline product development, launch, and management with effective product lifecycle management strategies.

Optimize Your Products' Lifecycle for Sustained Success

Unlock the full potential of your product's journey and achieve long-lasting success with our expert Product Lifecycle Management. Our seasoned advisors will guide you through every step, from concept to end-of-life, with a strategic approach for optimal profitability and customer satisfaction. Let us help you streamline your product development, launch, and management processes for a seamless and effective experience.
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Case Study

Unveiling the Hidden Opportunities: How Qualitative VOC and Conjoint Analysis Led to Game-Changing Differentiation Strategies

Customer research revealed that a smaller size and 110v service had minimal impact on unit preference. Instead, higher capacity and touchscreen interface were preferred at a 25% higher price point. Engineering discovered that the cost of this new design was actually lower than the current offering, saving the company from a year-long development project with negligible results.

 
CHALLENGE

Manufacturer of capital equipment was under pricing pressure and losing share in the entry-level category of their business.  Feedback from the sales team was that the company needed to design a smaller, 110-volt machine to compete in this segment.

ACTION

Conducted qualitative VOC across key personas in this customer segment to validate needs and pain points.  Discovered other potential feature differentiation opportunities, and tested them along with size and voltage requirements using Conjoint Analysis.

RESULTS

While a smaller size and 110v service did enter the purchasing equation, the impact of these features on unit preference was actually quite small.  We discovered that a large segment of these customers would readily trade smaller size and 110v service for higher capacity and a touchscreen user interface.  These “vectors of differentiation” had a 20+ point impact on unit preference, at a nearly 25% higher price point!  And once engineering dug into the spec, they discovered that the cost of this newly featured unit would be LOWER than that of their current offering.  The company’s investment in a few weeks’ worth of research saved them from a year-long new product development project which would have had negligible results on share and revenue.