Blog Post by Craig A Oldham
Navigating Return to Work
The COVID-19 pandemic has drastically altered the way we live and work, forcing companies ...
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Are You A Lasso Or Draper?
Leadership is an essential aspect of every organization, regardless of its size or ...
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Next! On-boarding Senior Leaders
When it comes to hiring senior leaders, many companies focus on recruiting the best ...
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Study: B2B Marketing Budget Allocation
B2B Marketing Budget Allocation: Striking the Perfect Balance Between Paid Ads and Paid ...
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WTF: Password123
A survey conducted by LastPass in 2018 revealed that 59% of small and medium-sized ...
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10 Common Mistakes in B2B Marketing
B2B marketing is a specialized area of marketing that targets businesses as customers. It ...
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Building an Effective Growth Plan
The number one mistake we see leadership teams make when doing their annual plan, besides ...
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Business Model: Value Creation
Finding Your Business Operating Model: Customer Intimacy, Product Innovation, or ...
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Steps to Create an Independent Board of Directors
Having a board of directors is important for any company, whether it is publicly traded ...
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Mastering Sales and Marketing Integration
An integrated marketing and sales plan is the backbone of any successful business plan. ...
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