Shay Phillips is the Assistant Vice President of Corporate Strategy and Founder of the Black Marketing and Advertising Group (BMAC) at AT&T. She discusses the charter for this group which is to partner with AT&T’s Marketing and Advertising teams to provide insights that result in the creation of content and programs that appeal to the black community.
SalesForce and HubSpot are two of the most popular CRM and marketing automation platforms. They both offer a wide range of features and capabilities, but they also have some key differences. One key difference between SalesForce and HubSpot is that SalesForce is more focused on sales and marketing automation, while HubSpot is more focused on customer engagement and marketing automation. This difference can impact how well each platform works for different types of businesses.
Basics of AI and Blockchain Blockchain is a distributed ledger technology that allows for the secure, transparent, and automatic recording of all transactions that take place on it. Transactions are verified by network nodes and then added to the blockchain in chronological order. Nodes can be trusted because they are not able to tamper with the data. Blockchain technology can be used to manage various transactions, such as property ownership, securities trading, and contract negotiations.
The question we need to answer in this post; Why are my marketing efforts not going fast enough?" Building sustainable velocity is critical to any business. Without it, it's difficult to achieve success. The first step in any successful business is creating a strategy. Once you have a plan, you need to build the process and structure to make it happen. We call this sustainable building velocity. It entails building the "right" processes, measuring (what is needed), testing, learning, and
Four Aspects of a Comprehensive Business Plan This post will delve into the go-to-market strategy, one of the four critical components of business planning. The other three are the overall business plan, the sales plan, and the marketing plan. We'll discuss those in subsequent posts.