THOUGHT LEADERSHIP
Craig A Oldham
Trends in Modern Marketing Transformation
Marketing has undergone a tremendous transformation in recent years, driven largely by ...
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Maria Trysla
Difference between Marketing Strategy and Tactics
Too many times, Marketing defaults to tactics as compared to strategy. As this graphic so ...
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Craig A Oldham
Exec Tech: Account Based Marketing (ABM)
Account-Based Marketing (ABM) is a targeted marketing strategy that focuses on building ...
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Maria Trysla
OKRs vs. KPIs – And Why Should I Care?
In today's fast-paced and constantly evolving business landscape, it's essential to have ...
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Craig A Oldham
Performance Marketing: Best Practices
Performance-based marketing, also known as pay-for-performance marketing, is a type of ...
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Kaylah Ruscigno
B2B Pipeline Essentials
In the world of B2B sales, the traditional pipeline structure has been used for many ...
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Craig A Oldham
How to Choose A Fractional CMO
As companies look for ways to grow and scale their businesses, the role of the Chief ...
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Craig A Oldham
Exec Tech: Website Accessiblity
Website accessibility refers to the design and development of websites and digital ...
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Craig A Oldham
Five Keys to Growing Faster Than Your Competition
Are you looking for a way to outpace the competition and grow your business faster? ...
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Craig A Oldham
Exec Tech: What is a DAM?
Digital Asset Management (DAM) software is a tool that helps organizations store, manage, ...
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Executive Thought Leadership
We deliver insightful thought leadership on the most current and impactful trends in marketing and sales. Our content is crafted specifically for executives, by our team of experienced executives, ensuring that you receive expert perspectives and actionable strategies to drive your business forward.