THOUGHT LEADERSHIP
Craig A Oldham
Turning vendor RELATIONSHIPS into true partnerships
When businesses think about vendors, they often think of them as transactional ...
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Craig A Oldham
Leveraging the Creator Economy in Your Strategy
Over the past few years, the creator economy has seen significant growth due to the rise ...
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Craig A Oldham
Exec Tech: SEMrush: A Search Marketing tool
SEMrush is a comprehensivedigital marketing tool that helps businesses improve their ...
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Craig A Oldham
Exec Tech: HubSpot vs. Salesforce.com
SalesForce and HubSpot are two of the most popular CRM and marketing automation ...
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Craig A Oldham
AI and Blockchain are Changing Marketing, Right Now!
AI can help marketers create more targeted content and ads, and crypto can help secure ...
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Craig A Oldham
Foundations of Building Strong Marketing Velocity
Building sustainable velocity is critical to any business. Without it, it's difficult to ...
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Craig A Oldham
Building a go-to-market strategy
Four Aspects of a Comprehensive Business Plan This post will delve into the go-to-market ...
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Craig A Oldham
Five SEO Terms every CEO should Know
Improving a website's SEO is an integral part of digital marketing. It can attract more ...
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Craig A Oldham
Top Five B2B Lead Generation Strategies for Maximum ROI
Generating leads is an integral part of any successful B2B marketing strategy. It is the ...
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Craig A Oldham
Ensure Your Annual Plan is Future-Ready
As business leaders, it's important to keep in mind that when creating your annual plan, ...
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Executive Thought Leadership
We deliver insightful thought leadership on the most current and impactful trends in marketing and sales. Our content is crafted specifically for executives, by our team of experienced executives, ensuring that you receive expert perspectives and actionable strategies to drive your business forward.