THOUGHT LEADERSHIP
Craig A Oldham
Steps to Create an Independent Board of Directors
Having a board of directors is important for any company, whether it is publicly traded ...
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Craig A Oldham
Mastering Sales and Marketing Integration
An integrated marketing and sales plan is the backbone of any successful business plan. ...
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Craig A Oldham
Sales Collateral Best Practices in Digital Marketing
Sales collateral refers to the collection of printed and digital marketing materials that ...
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Craig A Oldham
Getting More Than Your Fair Share: Shifting Demand
The concept of shifting demand curves is one of the fundamental principles in economics. ...
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Craig A Oldham
When Marketing is Good, but Sales are Down
As the Chief Marketing Officer (CMO) at TechSolutions, Lisa was responsible for driving ...
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Craig A Oldham
Transitioning from Founder to CEO: Key Traits for Success
Founders are often driven by a passion for their business, a desire to create something ...
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Craig A Oldham
Web3 Part II: Examples and Success Stories
The rapid rise of Web3, a decentralized internet powered by blockchain technology, has ...
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Charles Bordeaux
Don't Panic: Growing Through An Economic downturn
Economic downturns can be tough on businesses, but it is important to remember that they ...
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Craig A Oldham
Embracing Web3 in Your Go-to-Market Strategy
Welcome to the world of Web3, a revolutionary concept that aims to decentralize the ...
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Maria Trysla
The Perils of Bias in Business
During a recent meeting with a prospective client, the topic of discussion centered ...
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Executive Thought Leadership
We deliver insightful thought leadership on the most current and impactful trends in marketing and sales. Our content is crafted specifically for executives, by our team of experienced executives, ensuring that you receive expert perspectives and actionable strategies to drive your business forward.