Blog: Our Thoughts

It’s the new buzz word in marketing, Fractional CMOs or CMOs-for-Hire. What is it? What do they do? And when should I use a Fractional CMO?...

Kendrick Ashton Co-CEO & Co-Founder This week I had the opportunity to sit down with Kendrick Ashton Co-CEO and Co-Founder of the St. James Sports,...

I Tom Cole RDA, President and CEO      Developing a business is a multi-faceted set of tasks. In the past, we’ve discussed elements like...

https://youtu.be/68zcbWYJ5hE Register to view the keynote and all the content at lEAP.   During LEAP 2020 we will be focused on how inspiration can be your best weapon...

https://youtu.be/XzgGUTtQWr8 Adam Rotmil AstraZeneca This week I had an opportunity to sit down with Adam Rotmil who is a Product Discovery and Design Lead for AstraZeneca.  Adam...

Thai-Anh Hoang EmBeba     This woman-owned business is not letting the pandemic keep them from launching products!  In this interview, I sat down with...

In the 4th episode of 6 series conversations between Tom Cole (President & CEO of RDA) and I, we discuss how to define KPIs, which...

“Among large firms doing business during the past four economic downturns, 14% increase both sales growth rate and EBIT margin” Harvard Business Review, September-October 2020...

Working with non-profits is something we have done for many years.  These organizations have a purpose to serve that extends from the board room to...

Part three of my conversation with Tom Cole, President and CEO of RDA.  In this session, we’ll discuss how to create a culture of continuous...

When it comes to business growth, many people see technology as a central component of their goals. While this is certainly not an unfounded stance...

Having advised clients on sales and marketing challenges for some time now, our experience shows us they typically have challenges in one or more of...

I recently had a chance to connect with Tom Cole the President and CEO of RDA.  Here’s a summary of our conversation with the full interview...

Whether it’s your tech suppliers, marketing agencies, or sales enablement vendors, most CEOs don’t maximize the value sitting right under their noses. If your business...

Don’t say you are too busy – get curious!  I have had at least 4 people that I have never met reach out to me just...

It’s planning time again.  Time to build your growth plans for 2021.  Even in the face of uncertainty, the way you plan shouldn’t change. The...

How do you build a company culture where everyone is aligned, loves coming to work, and out delivers themselves? And your growth engine is on...

Most CEOs are action-oriented by nature—and get certain results from “just getting it done.” Once the strategic direction is set, they are often pulled into...

Lather. Rinse. Repeat. There’s a reason that some things – like the number of tires on a car — or in this example, how we...