Sales acceleration
Sales Account planning
Unleash the Power of Strategic Sales
Sales Strategy and Account Planning
Sales strategy and account planning form the bedrock of a thriving sales organization. By building strategic account plans for sales teams, we enable you to close deals with greater predictability, streamline your pipeline, and maximize every interaction with prospects and customers. Our sales account management strategies focus on identifying customer pain points and crafting unique value propositions that resonate with stakeholders at every level.
Step 1: Understand the customer
Unleash the Power of Customer Insights
- In-depth research to uncover pain points, challenges, and opportunities
- Tailored approach to maximize sales account strategy development
- Foundation for account planning solutions for sales teams
How Mahdlo Helps:
Through tools for account planning in sales—like buyer personas and sales account mapping techniques—our team ensures you align your value proposition with each customer’s precise needs.
Step 2: Identify key pain points
Solve Customer Challenges with Precision
- Pinpoint critical gaps or challenges within target organizations
- Create targeted messaging that speaks directly to pain points
- Foster deeper trust and credibility as a consultant for sales account planning
How Mahdlo Helps:
We leverage sales account planning methodologies and best practices for account planning to diagnose the root causes of customer pain and provide tailored, high-impact solutions.
Step 3: Craft a compelling value proposition
Unleash Your Unique Value
- Differentiate yourself in crowded markets
- Articulate clear benefits and ROI to prospects
- Build momentum by showcasing your distinct competitive advantage
How Mahdlo Helps:
Our account planning templates for consultants streamline the process of defining benefits that resonate with each stakeholder, ensuring sales account strategy consultant alignment.
Step 4: Create a messaging framework
Consistent Messaging for Maximum Impact
- Maintain a cohesive voice across all customer touchpoints
- Strengthen brand consistency and trust
- Align internal and external teams around the same narrative
How Mahdlo Helps:
Our approach to integrating account planning with CRM software and other technology for sales account managementensures every interaction is aligned with your overarching strategy.
Step 5: Generate a robust organizational chart
Navigate the Decision-Making Landscape
- Identify key stakeholders, influencers, and decision-makers
- Prioritize outreach for maximum impact
- Accelerate deal cycles by targeting the right audiences
How Mahdlo Helps:
We provide sales account planning consultant expertise and enterprise account planning consultant insights to map each opportunity, making your outreach more precise and purposeful.
Step 6: Develop sales tools and provide training and enablement
Empower Your Sales Team for Success
- Equip teams with actionable playbooks and collateral
- Deliver targeted sales planning consulting services and workshops
- Ensure consistent application of sales account planning solutions
How Mahdlo Helps:
Through sales enablement and training, including sales team workshops on account planning, we strengthen your team’s capability to engage customers effectively and boost closure rates.
Step 7: Foster a culture change through training and enablement
Cultivate a Winning Mindset
- Encourage collaboration and alignment across departments
- Shift to a customer-centric, sales account management strategies mindset
- Build a sustainable framework for ongoing sales excellence
How Mahdlo Helps:
Our sales consultant training programs and cultural transformation initiatives ensure your entire organization embraces best-in-class sales account planning methodologies for consistent, long-term growth.
SaaS Billing/Revenue Recognition Company's Growth Journey
A San Jose-based SaaS Billing/Revenue Recognition company sought to acquire net new-logo business to secure Series A Funding. To achieve these goals, they partnered with Mahdlo for improving account management in sales, developing enterprise sales account strategies, and optimizing their overall process.
challenge
Needed rapid pipeline growth and net-new logosRequired effective sales process improvement strategies for EMEA expansionSought to align sales processes with the MEDDIC sales process for better consistency and outcomes
ACTION
GTM Strategy Development: Created a new go-to-market roadmap with large account planning solutions to penetrate targeted segments effectively.EMEA Sales Organization: Hired and trained a specialized team (Direct Sales, Partners & Alliances, Inside Sales) equipped with outsourced account planning for sales teams best practices.MEDDIC Sales Process Implementation: Streamlined the sales account planning processes and enforced consistent qualification criteria, ensuring alignment with strategic account management for enterprises.
RESULTS
25% Increase in New Logo Business: Expanded market presence and successfully overcame sales account planning challenges in new territories.37% Increase in ARR: Achieved robust revenue growth by aligning sales and account planning and leveraging account planning for SaaS companies.Secured $13M Series A Funding: Validated growth potential and inspired confidence in investors, positioning the company to dominate the SaaS Billing/Revenue Recognition market.
Frequently Asked Questions (FAQ)
What is a Sales Account Planning Consultant?
A sales account planning consultant specializes in developing and executing sales account strategy development to optimize your selling process. By identifying key stakeholders, clarifying value propositions, and aligning go-to-market tactics, they ensure your sales team consistently reaches and exceeds targets.
What Are the Benefits of Hiring a Sales Account Planning Consultant?
- Expertise in improving account management in sales
- Structured approaches to strategic account plans for sales teams
- Access to account planning tools and techniques that streamline sales processes
- Tailored training for sales enablement through account planning
How Does Mahdlo Integrate CRM and Technology into Account Planning?
We use CRM tools for sales account planning to capture data-driven insights, automate workflows, and track performance metrics. Our methodology includes integrating account planning with CRM software so your sales team always has the right information at their fingertips.
Why Is Measuring ROI Important in Account Planning?
Tracking account planning KPIs for sales success helps gauge the effectiveness of your strategies, identify areas for improvement, and showcase the impact of account planning on revenue growth. By measuring ROI for sales account planning, you can refine your tactics to maximize profitability.
Can Mahdlo Support Industry-Specific Account Planning?
Absolutely. We’ve worked with organizations in diverse sectors, offering account planning for B2B sales, SaaS companies, healthcare sales, and financial services. Our specialized frameworks and sales account planning methodologies ensure we tailor solutions to each industry’s unique dynamics.
How Do You Address Challenges in Enterprise Account Management?
We start by identifying common pitfalls in account planning and challenges in enterprise account management. Our approach involves solving account planning issues for sales teams with customized solutions, from key account planning for enterprise clients to in-depth training that closes performance gaps.
Advisor expertise
Practice Leaders
Our team of CMO Advisors are well-versed in all of our practices and boast profound expertise in their respective subject matters. With such executive-level talent at your disposal, you can feel confident in the security of your business's future.
