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When Excellence is mandatory

PTC, MEDDIC and the Lifetime Impact of working for a company where excellence is Mandatory

Parametric Technology Corporation (PTC) is a leading technology company that has been at the forefront of innovation for over 30 years.  I have had the good fortune of having worked for PTC for 8 of my 25+ year career.  Woven into PTC culture is a relentless focus on accountability, excellence, customer satisfaction, and teamwork. Some of the most valued and trusted friendships I have made are with those who were “in the trenches” with me at PTC.  One of the key defining elements of PTC's culture is its foundational selling methodology known as MEDDIC. This methodology has been critical to PTC's success and is widely recognized as one of the most effective sales methodologies in the technology industry…what’s less known is that the MEDDIC principles of selling are directly applicable to nearly all market sectors.

At the heart of PTC's culture is a continuous focus on innovation and customer satisfaction. The company is committed to developing cutting-edge technology that helps its customers solve complex business problems. PTC's team of engineers and product experts work closely with customers to understand their needs and develop customized solutions that meet their unique requirements. This customer-centric approach has helped PTC establish a reputation for excellence in the technology industry.

Another key aspect of PTC's culture is teamwork. The company recognizes that it takes a team to deliver exceptional customer experiences and drive innovation. PTC's employees work collaboratively to develop new products, solve problems, and support customers. All the divisions within the PTC ecosystem “value” and depend on each other to achieve a common goal - internal alignment is a key ingredient to the overall success of PTC.


One of the most critical components of PTC's culture is its foundational selling methodology known as MEDDIC. MEDDIC stands for Metrics, Economic Buyer, Decision Criteria, Decision Process, Identify Pain, and Champion. This methodology has been developed by PTC to help its sales teams effectively navigate complex sales cycles and win more business.

(M) Metrics. This involves identifying the key performance indicators (KPIs) that are important to the customer. This helps the sales team understand the customer's business objectives and align their solution with the customer's goals.

(E) Economic Buyer. This involves identifying the person within the customer's organization who has the authority to make purchasing decisions. This person is typically the one who controls the budget and can approve the purchase.

(D) Decision Criteria. This involves understanding the criteria that the customer will use to make a purchasing decision. This helps the sales team tailor their solution to meet the customer's specific needs.

(D) Decision Process. This involves understanding the steps that the customer will take to make a purchasing decision. This helps the sales team anticipate potential roadblocks and develop strategies to overcome them.

(I) Identify Pain. This involves understanding the customer's pain points and how the sales team's solution can help alleviate them. This helps the sales team develop a compelling value proposition and demonstrate the ROI of their solution.

(D) Champion. This involves identifying a champion within the customer's organization who will advocate for the sales team's solution. This person is typically someone who has a strong relationship with the sales team and can influence the purchasing decision.

PTC's MEDDIC methodology has been instrumental in helping the company win more business and establish itself as a leader in the technology industry.  Many PTC Sales professionals have gone on to have incredible careers in the technology space and have used MEDDIC as the foundational cornerstone of their sales approach. The methodology has been adopted by many other companies under different names and is widely recognized as one of the most effective sales methodologies in the industry.

PTC’s success has been built on a culture of accountability, excellence and teamwork.  I’m proud to have worked there and consider it a key and positive attribute when I see “PTC” on any professional’s resume.  I’m confident there are other organizations out there that embody the postulates that animate PTC…but I’ve not worked there directly.


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