Case Study
With Mahdlo A Fresh Foods Company Expands Consistent Revenue Growth
Fresh Foods company grows Revenue and Widens customer base - Established in 2010, a fresh foods company started as a small cafe and has since grown into a multi-location business with a diverse range of offerings with a consistent revenue stream in the retail channel.
Situation
Saturation - The food and beverage industry for fresh organic foods is saturated with numerous cafes and producers of primary food categories, which were competing for customer attention
Limited Brand Awareness - Despite local popularity, the food producer faced challenges in establishing a strong brand presence beyond its immediate vicinity.
Season Fluctuations - Revenues exhibited seasonal variations, with higher sales in certain months and slower business during off-peak periods which created cash flow challenges and difficulty with forecasting.
Challenge & Solution
Limited Brand Awareness: Despite local popularity, the company struggles to establish a robust brand presence beyond its immediate area. Seasonal Fluctuations: The business experiences revenue fluctuations due to seasonal variations, causing cash flow challenges and hindering accurate forecasting.
SOLUTION:
Online Presence and Delivery Services: To tackle limited brand awareness, the company invests in a user-friendly website, mobile app, and social media marketing to enhance customer education and enable online ordering.
Loyalty Program and Customer Engagement: The company introduces a loyalty program offering discounts and exclusive deals to repeat customers. Social media platforms are utilized to share exclusive content, nutritional tips, and foster interactive community forums.
Impact
Revenue Growth: The implemented strategies lead to a notable 35% revenue increase over two years. This growth is attributed to improved customer engagement, enhanced brand awareness, and an expanded menu.
Increased Customer Base: The introduction of online services expands the customer base. The website, app, and social media platforms contribute to 20% of total orders, attracting a younger demographic to digital platforms.
Enhanced Brand Recognition: Through active engagement on social media and loyalty programs, the company elevates its brand recognition, witnessing a 50% growth in its online following.
Mitigated Seasonal Fluctuations: By organizing themed promotions and events during off-peak seasons, the company minimizes the impact of seasonal fluctuations. This effort results in a 15% increase in sales during winter months.