Getting Back on the Growth Track
100 Day
Growth Plan
Jump Start Your Growth
100 Day Growth Assessment.
Our network of business-tested executives delivers tangible results, transforming revenue trajectories for leading brands. We identify obstacles and focus on four fundamental questions to achieve optimal growth: Are teams focused on the right initiatives? Are they moving quickly enough? Do you have the appropriate customer technologies? Do you have the right human capital deployed effectively?
- Is your team focused on the right initiatives to drive growth?
- Are your growth teams moving fast enough to outpace your competitors?
- Do you have the right customer technologies to support your growth goals?
- Do you have the right human capital in place and are they deployed effectively?
Download our Growth Assessment Checklist
100 Day Growth Plan
Unleashing Your Fundamental Growth Potential.
We understand that market-winning plans require expertise in sales, marketing, and finance, but not every business needs every component. Our tailored approach addresses your specific needs, whether it's boosting sales, expanding market reach, or improving financial valuation. We assess your unique situation and provide an accurate timeline for success, considering timing and required effort.
Strategy ALignment
We use a comprehensive and lean approach, experimenting and learning to achieve our objectives in support of the 100 Day plan.
SALES VELOCITY
Assess and optimize your processes to keep your business running efficiently as it grows and evolves.
CUSTOMER TECHNOLOGIES
Craft a personalized customer technology infrastructure that seamlessly integrates and efficiently delivers, without ever getting in the way.Organizational resourcing
Craft a strategic plan for allocating resources to both sales and marketing, considering the need for outsourcing, contracting, and in-house capabilities.What we look
Core elements of the Plan
01. Strategy Alignment
From go-to-market to sales and marketing mix. We like to drive a “lean start-up” style environment of constant experimentation and learning as we focus on the key deliverables in support of the 100 Day plan.
Go-To-Market Planning
Define a set of time-bound and measurable marketing goals that support your overarching business goals
Segmentation and Targeting
Segments of customers who share common characteristics and the approach for each
Market Analysis
External impacting market factors that drive success of the plan
Traditional SWOT
Continuation of the competitor analysis incorporating both external [threats / opportunities] and internal [strengths / weakness] components.
Marketing Mix
How we are going to attack the market. Define the marketing mix [digital vs, traditional vs in-person] to promote, engage, and close
Competitor Analysis
Identify other organizations competing or may compete within your market and evaluate them based on threads and opportunities
Buyer Personas
Create a detailed description of your ideal target customer for the development of relevant lead generation campaigns
Positioning Strategy
Articulate where your value proposition within the market, what sets it apart, and why customers should care about it
02. Process Optimization
From go-to-market to sales and marketing mix. We like to drive a “lean start-up” style environment of constant experimentation and learning as we focus on the key deliverables in support of the 100 Day plan.
Maturity Model
Define and outline the core elements required to deliver on the current state and future state of the marketing function for the next 5-7 years
Buyer Journey & Customer Engagement
Define the customer engagement and retention workflows core to driving the business strategy assumptions
Effort Planning
Capture and define the efforts required to achieve the business objectives and the timeline for completing
Performance Optimization
Define the 4-5 core KPIs to drive the strategic plan what we need to learn through testing. And a process to driving market insights.
Process Gap Analysis
Capture and define the efforts required to achieve the business objectives and the timeline for completing
Margin Assessment
Assessment current and forecasting growth margins. With the goal of delivering Lifetime Value (LTV) and Return on Marketing Spend.
03. Revenue Model And Channel Strategy
Develop an effective sales strategy requires leveraging best practices, choosing the right markets and creating a winning culture of success. And, a revenue generation forecast which incorporates smart pricing strategies by target market and quantifies performance is key to sales success.
A Day In The Life
Accompany CEO on sales calls to determine the “secret sauce” of his success and determine how to replicate in sales organization
Channel Partner Development
Evaluate need/opportunity to build external sales channels using 3rd party resellers, strategic partners, or other joint marketing efforts.
Vertical Markets
Determine which markets to target first based on current and projected performance in the 5-7 year plan
Sales Process Optimization
Best practices and industry standards develop a robust sales management process-including, including outreach, pipeline management, account planning, and proposal development.
Pricing Analysis
Analyze and understand the current pricing model to determine strategies by vertical market as part of the 5-7 year plan
Sales Culture Development
Capture and define the efforts required to achieve the business objectives and the timeline for completing
Demand Generation
Focusing aforementioned marketing efforts into target markets to maximize revenue generation and ROI
Revenue Forecasting
Create a foundation for establishing both short and long-term revenue generation forecasts based on projected performance in a 5-7 year plan
04. Customer Experience And Life-Cycle Management
Develop an effective sales strategy requires leveraging best practices, choosing the right markets and creating a winning culture of success. And, a revenue generation forecast which incorporates smart pricing strategies by target market and quantifies performance is key to sales success.
Sales Integration
Develop a process to coordinate the implementation of new sales across cross-functional departments-including operations, installation teams, customer care, and marketing communications.
Lifecycle Management
Develop the strategies and processes across the revenue cycle from customer acquisition to engagement to successful retention of customers
Customer Satisfaction
Develop corporate communication processes that provide a complete customer feedback loop between all departments to ensure customer a great customer experience from on-boarding to defection.
05. Customer Technologies
Create a customer technology architecture that is the perfect fit: one that gets out of the way and delivers the results you need. With our expertise and experience, we can create a custom-tailored architecture that provides the features, flexibility and scalability your business requires to meet its technology objectives. Let us help you develop the right fit and get out of the way so you can focus on the success of your business.
Customer Technologies Evaluation
Define and outline the core customer technology requirements for current state and future state planning. Customer Relationship Management [CRM] and marketing automation platforms.
Gap Analysis
Estimate budget and implementation cycles for optimizing the customer, sales and marketing technology stack
Implementation
Many times our advisors are technical and skilled enough to do some of the technical implementations. If not, we are comfortable leading the effort.
06. Organizational Design & Resourcing
Develop a comprehensive roadmap for resourcing both sales and marketing, taking into account the best options for outsourcing, contracting, and in-house capabilities. Establish clear criteria and objectives to ensure that the most suitable resources are utilized while taking into consideration cost, talent, and scalability. Utilize research and market analysis to determine the ideal mix of resources that will enable the organization to meet its goals and grow.
Core Resources
Define the core sales and marketing resources required to deliver in the context of goals, process and technology
Resource Planning
Define the framework for internal and external resourcing. Who is our first hire and what do we outsource to maximize organizational agility?
Core Competency Development
Define the core competencies required by the sales and marketing team to deliver
Resourcing Gaps
Identify the current gaps in internal resources and determine how to fill those gaps.
01.
Quick Wins & Planning
(30 - 45 Days)
Core Deliverables:
- Go-to-Marketing Plan
- Journey mapping: customer and sales [day-in-the-life] journey
- Demand/lead generation plan: including ad planning and media mix
- Customer technology roadmap: core sales and marketing tech recommendations
- Resourcing model: sales and marketing resourcing for short to mid-term
- Revenue management: pricing, KPI and target market recommendations
- Sales channel plan: channel and partner development
- Sales process map: end-to-end process map (from outreach to close)
- Financial plan: sales and marketing budget recommendations
- Implementation plan: 12-month implementation plan.
02.
Activation
(30 - 60 Days)
As we are developing the quick wins and triaging we are parallel pathing the plan to activate the program and preparing for the acceleration.
Objective: Plan is built and activated to start the growth engine, typically includes
- Demand/lead generation delivery
- Customer outreach plan
- Channel plan/sales Process
- Partner negotiations
- Sales and Customer Journeys
- Resource plan execution
03.
Optimization & Acceleration
(60+ Days)
Objective: Deliver the first phase of the plan development strategy, which typically includes:
- Technology selection and implementation
- Resourcing and outsourcing
- Core measurement instruments (dashboards/reports / KPIs)
- Channel and partner development plan implementation
- Customer and sales journey implementation
- Sales Process map implementation
- Resource plan implementation
Mahdlo
Our Client Pledge
We Are Good Partners, Collaborative, And Responsive.
We Always Listen First
We Are Honest And Forthright Even If It’s Not What You Want To Hear
We Deliver On Our Commitments
SALES + MARKETING EXECUTIVE ADVISORS
OUR POWERHOUSE TEAM TRANSFORMS REVENUE TRAJECTORIES
Our team is a powerhouse of experts who work together seamlessly to transform revenue trajectories. We trust each other to deliver outstanding results, and our combined experience and expertise have created a force for positive change that goes beyond just a group of individuals.
