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100 Day Plan

Growth Assessment

Jump Start Your Growth

100 Day Growth Assessment.

Forget about traditional agencies and consulting firms. At our network, we are comprised of business-tested executives with a proven track record of delivering real-world results. We have revolutionized the way major brands have seen their revenue trajectories, ensuring that they reach their maximum potential. With our help, you can do the same.

Identify Stallers And Executing On The Fundamentals

It really comes down to four basic questions.  If you answer then honestly and you don’t have at least 95% in the answer, it’s time to relook at your growth strategy.

  • Is your team focused on the right initiatives to drive growth?
  • Are your growth teams moving fast enough to outpace your competitors?
  • Do you have the right customer technologies to support your growth goals?
  • Do you have the right human capital in place and are they deployed effectively?

Download our Growth Assessment Checklist
100 Day Growth Plan

Unleashing Your Fundamental Growth Potential.

Growth isn’t just about sales or marketing or even finance.  It’s about all these pieces working together to drive sustainable growth over time and multiple planning cycles.  To truly build a market-winning plan, we built our plan on expertise in marketing, sales, and finance.

Not every business needs every part of the plan.  We often find clients who need to enable growth through sales.  Expand markets and demand generation with marketing.  Many want to build a growth plan to improve their return on acquisition spend or a valuation through their finance function.

Not every business, takes 100 days.  Some organizations can deliver improvement others may take 120 days to turn around.  

We can usually give you that assessment in our first conversation.

Strategy ALignment

From go-to-market to sales and marketing mix. We like to drive a “lean start-up” style environment of constant experimentation and learning as we focus on the key deliverables in support of the 100 Day plan.

 

Process optimization

From go-to-market to sales and marketing mix. We like to drive a “lean start-up” style environment of constant experimentation and learning as we focus on the key deliverables in support of the 100 Day plan.

martech recommendations

Create a “right fit” customer technology architecture that gets out the way and delivers

Organizational resourcing

Define a roadmap for resourcing both sales and marketing taking into account outsourcing, contracting and in-house capability requirements

What we look

Core elements of the Plan

01. Strategy Alignment

From go-to-market to sales and marketing mix. We like to drive a “lean start-up” style environment of constant experimentation and learning as we focus on the key deliverables in support of the 100 Day plan.

Go-To-Market Planning

Define a set of time-bound and measurable marketing goals that support your overarching business goals

Segmentation and Targeting

Segments of customers who share common characteristics and the approach for each

Market Analysis

External impacting market factors that drive success of the plan

Traditional SWOT

Continuation of the competitor analysis incorporating both external [threats / opportunities] and internal [strengths / weakness] components.

Marketing Mix

How we are going to attack the market. Define the marketing mix [digital vs, traditional vs in-person] to promote, engage, and close

Competitor Analysis

Identify other organizations competing or may compete within your market and evaluate them based on threads and opportunities

Buyer Personas

Create a detailed description of your ideal target customer for the development of relevant lead generation campaigns

Positioning Strategy

Articulate where your value proposition within the market, what sets it apart, and why customers should care about it

02. Process Optimization

From go-to-market to sales and marketing mix. We like to drive a “lean start-up” style environment of constant experimentation and learning as we focus on the key deliverables in support of the 100 Day plan.

Maturity Model

Define and outline the core elements required to deliver on the current state and future state of the marketing function for the next 5-7 years

Buyer Journey & Customer Engagement

Define the customer engagement and retention workflows core to driving the business strategy assumptions

Effort Planning

Capture and define the efforts required to achieve the business objectives and the timeline for completing

Performance Optimization

Define the 4-5 core KPIs to drive the strategic plan what we need to learn through testing. And a process to driving market insights.

Process Gap Analysis

Capture and define the efforts required to achieve the business objectives and the timeline for completing

Margin Assessment

Assessment current and forecasting growth margins. With the goal of delivering Lifetime Value (LTV) and Return on Marketing Spend.

03. Revenue Model And Channel Strategy

Develop an effective sales strategy requires leveraging best practices, choosing the right markets and creating a winning culture of success. And, a revenue generation forecast which incorporates smart pricing strategies by target market and quantifies performance is key to sales success.

A Day In The Life

Accompany CEO on sales calls to determine the “secret sauce” of his success and determine how to replicate in sales organization

Channel Partner Development

Evaluate need/opportunity to build external sales channels using 3rd party resellers, strategic partners, or other joint marketing efforts.

Vertical Markets

Determine which markets to target first based on current and projected performance in the 5-7 year plan

Sales Process Optimization

Best practices and industry standards develop a robust sales management process-including outreach, pipeline management, account planning and proposal development.

Pricing Analysis

Analyze and understand the current pricing model to determine strategies by vertical market as part of the 5-7 year plan

Sales Culture Development

Capture and define the efforts required to achieve the business objectives and the timeline for completing

Demand Generation

Focusing aforementioned marketing efforts into target markets to maximize revenue generation and ROI

Revenue Forecasting

Create a foundation for establishing both short and long-term revenue generation forecasts based on projected performance in a 5-7 year plan

04. Customer Experience And Life-Cycle Management

Develop an effective sales strategy requires leveraging best practices, choosing the right markets and creating a winning culture of success. And, a revenue generation forecast which incorporates smart pricing strategies by target market and quantifies performance is key to sales success.

Sales Integration

Develop a process to coordinate the implementation of new sales across cross-functional departments-including operations, installation teams, customer care, and marketing communications.

Lifecycle Management

Develop the strategies and processes across the revenue cycle from customer acquisition to engagement to successful retention of customers

Customer Satisfaction

Develop corporate communication processes that provide a complete customer feedback loop between all departments to ensure customer a great customer experience from on-boarding to defection.

05. Customer Technologies

Create a customer technology architecture that is the perfect fit: one that gets out of the way and delivers the results you need. With our expertise and experience, we can create a custom-tailored architecture that provides the features, flexibility and scalability your business requires to meet its technology objectives. Let us help you develop the right fit and get out of the way so you can focus on the success of your business.

Customer Technologies Evaluation

Define and outline the core customer technology requirements for current state and future state planning. Customer Relationship Management [CRM] and marketing automation platforms.

Gap Analysis

Estimate budget and implementation cycles for optimizing the customer, sales and marketing technology stack

Implementation

Many times our advisors are technical and skilled enough to do some of the technical implementations. If not, we are comfortable leading the effort.

06. Organizational Design & Resourcing

Develop a comprehensive roadmap for resourcing both sales and marketing, taking into account the best options for outsourcing, contracting, and in-house capabilities. Establish clear criteria and objectives to ensure that the most suitable resources are utilized while taking into consideration cost, talent, and scalability. Utilize research and market analysis to determine the ideal mix of resources that will enable the organization to meet its goals and grow.

Core Resources

Define the core sales and marketing resources required to deliver in the context of goals, process and technology

Resource Planning

Define the framework for internal and external resourcing. Who is our first hire and what do we outsource to maximize organizational agility?

Core Competency Development

Define the core competencies required by the sales and marketing team to deliver

Resourcing Gaps

Identify the current gaps in internal resources and determine how to fill those gaps.

Depositphoto

01.

Quick Wins & Planning

(30 - 45 Days)

Core Deliverables:

  1. Go-to-Marketing Plan
  2. Journey mapping:  customer and sales [day-in-the-life] journey
  3. Demand/lead generation plan:  including ad planning and media mix
  4. Customer technology roadmap:  core sales and marketing tech recommendations
  5. Resourcing model: sales and marketing resourcing for short to mid-term
  6. Revenue management: pricing, KPI and target market recommendations
  7. Sales channel plan: channel and partner development
  8. Sales process map: end-to-end process map (from outreach to close)
  9. Financial plan:  sales and marketing budget recommendations
  10. Implementation plan: 12-month implementation plan.
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02.

Activation

(30 - 60 Days)

As we are developing the quick wins and triaging we are parallel pathing the plan to activate the program and preparing for the acceleration.

Objective: Plan is built and activated to start the growth engine, typically includes

  1. Demand/lead generation delivery
  2. Customer outreach plan
  3. Channel plan/sales Process
  4. Partner negotiations
  5. Sales and Customer Journeys
  6. Resource plan execution
Canva Design DAFYTiGdDns

03.

Optimization & Acceleration

(60+ Days)

Objective: Deliver the first phase of the plan development strategy, which typically includes:

  1. Technology selection and implementation
  2. Resourcing and outsourcing
  3. Core measurement instruments (dashboards/reports / KPIs)
  4. Channel and partner development plan implementation 
  5. Customer and sales journey implementation
  6. Sales Process map implementation
  7. Resource plan implementation
Mahdlo

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We Are Good Partners, Collaborative, And Responsive.

We Always Listen First

We Are Honest And Forthright Even If It’s Not What You Want To Hear

We Deliver On Our Commitments

We are Business Tested

Get A Complimentary Consultation Today.

We are executive-level talent with proven practices and programs to drive growth. Our advisors are prepared to provide you with valuable insights on how we can help you achieve your goals. Let's have a conversation to discuss how we can assist you with your project and make sure you get the most out of our services.