Most clients who approach us about fractional or project-based revenue support. They need an “adult” at the table. But, they are at the point in the growth cycle where they aren’t able to fund a seasoned head of sales. That’s where our teams come in. We are true chief revenue officers (CRO). We are sales and marketing leaders with a track record of delivering results.
Yes, it’s a real thing. More and more CEOs, leadership teams and private equity firms are turning to fractional or project-based Chief Revenue Officers (CRO) to identify new and innovative ways to increase revenues.
There are other “fractional” CRO services out there. What makes the Mahdlo team different? Our CROs have a proven track record of driving sales strategies across industries. They aren’t just great individual contributors but know how to drive sustainable and scalable sales teams.
If you’re looking for a head of sales to drive your revenue goals, not just send out emails. Then let’s talk.
We’ve found through our experience that growth is enabled or stalled in these four areas: alignment, channel effectiveness, technology, and your sales process; in that order.
Alignment begins with sales and marketing working together to drive growth. If your marketing team is “throwing” leads over the wall and your sales team doesn’t follow up, your wasting time and capital.
Our CROs often work together with our CMOs to develop a comprehensive growth strategy and execution plan. If you ask yourself, should I hire another marketer or salesperson, give us a call we’ll answer the question.