Fractional CRO

Why turn to a fractional Head of Revenue

When you need experience

Most clients who approach us about fractional or project-based revenue support.  They need an “adult” at the table. But, they are at the point in the growth cycle where they aren’t able to fund a seasoned head of sales. That’s where our teams come in. We are true chief revenue officers (CRO). We are sales and marketing leaders with a track record of delivering results.

We work as a part of your leadership team

  • You need a near or full-time CMO or Head of Sales
  • You are in-between leaders
  • You need to get more out of your current sales and marketing talent
  • You need your marketing and sales teams to collaborate

fractional Chief revenue officer

Perfect for when your sales practice is stalled or needs to get off the ground. Our CROs sit on your leadership team and serve as an extension with the sole purpose of building your sales practice to drive growth.

Interim Revenue Leader

Perfect for when your head of sales or marketing leader has left, or you are hiring a CRO and need to get started right away. An interim CRO fills critical gaps in your leadership team and sets the stage for the new CRO to be successful. Interim CROs even help find and interview talent.

Lead and Demand Generation

You can only rely on your top sales contacts for so long. We have proven demand and lead generation strategies to engage prospects while maximizing your human capital for profitable growth.

mentoring and development

When you have an emerging talent on the team. You believe they have the potential but would like to accelerate their learning curve. Our CROs have experience developing high performing sales teams.

Building Sustainable Growth with

executives with a proven track record

Senior Leaderhip Teams Are Turning to Fractional Executives To Drive Growth Strategies.

Yes, it’s a real thing.  More and more CEOs, leadership teams and private equity firms are turning to fractional or project-based Chief Revenue Officers (CRO) to identify new and innovative ways to increase revenues.

accelerated growth Happens when
sales and marketing work together

What makes us different

Our Chief revenue Officers have
held the title

There are other “fractional” CRO services out there. What makes the Mahdlo team different? Our CROs have a proven track record of driving sales strategies across industries. They aren’t just great individual contributors but know how to drive sustainable and scalable sales teams.

If you’re looking for a head of sales to drive your revenue goals, not just send out emails. Then let’s talk.

growth is ignited with alignment

We’ve found through our experience that growth is enabled or stalled in these four areas: alignment, channel effectiveness, technology, and your sales process; in that order.

Alignment begins with sales and marketing working together to drive growth. If your marketing team is “throwing” leads over the wall and your sales team doesn’t follow up, your wasting time and capital.

Our CROs often work together with our CMOs to develop a comprehensive growth strategy and execution plan. If you ask yourself, should I hire another marketer or salesperson, give us a call we’ll answer the question.

Strategic Alignment

Are your sales and marketing teams working towards the same goals?

Channel Effectiveness

Are their potential new revenue opportunities?  Are we focused on the right channel?

Customer Technology

Do you know if your technology an enabler of our growth strategy? Or is it getting in the way?

Process And Resourcing

How do I increase my close ratio and grow my sales team?