Fractional CRO / Head of Sales

Why turn to a fractional Head of Revenue

When you need experience

The majority of clients come to us looking for an experienced person who can help them grow their revenue stream. However, they are not yet in a position where they have the funds required to hire someone with these skills and experience; that’s why our teams work so well. We make up chief revenue officer (CRO) positions and bring years of sales expertise under one roof—we’re basically head-of-sales experts! Our services allow you access this knowledge at your convenience as we will do all the legwork resulting in more growth than if you had attempted it on your own or hired full time staff members without proper training.

We work as a part of your leadership team

  • You need a near or full-time CMO or Head of Sales
  • You are in-between leaders
  • You need to get more out of your current sales and marketing talent
  • You need your marketing and sales teams to collaborate

fractional Chief revenue officer

Perfect for when your sales practice is stalled or needs to get off the ground. Our CROs sit on your leadership team and serve as an extension with the sole purpose of building your sales practice to drive growth.

Interim Revenue Leader

Perfect for when your head of sales or marketing leader has left, or you are hiring a CRO and need to get started right away. An interim CRO fills critical gaps in your leadership team and sets the stage for the new CRO to be successful. Interim CROs even help find and interview talent.

Lead and Demand Generation

You can only rely on your top sales contacts for so long. We have proven demand and lead generation strategies to engage prospects while maximizing your human capital for profitable growth.

mentoring and development

When you have an emerging talent on the team. You believe they have the potential but would like to accelerate their learning curve. Our CROs have experience developing high performing sales teams.

executives with a proven track record

Senior Leaderhip Teams Are Turning to Fractional Executives To Drive Growth Strategies.

Yes, it’s a real thing.  More and more CEOs, leadership teams and private equity firms are turning to fractional or project-based Chief Revenue Officers (CRO) to identify new and innovative ways to increase revenues.

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get a jump on your growth plans

The Mahdlo Executive Team Is Focused On One Thing, Your Growth

  • Proven Programs. Practices and programs that have been in-market tested. We don't deal in theories.
  • Strategy + Delivery. We help you unleash your growth potential with your team.
  • Extensive Vertical Experience. Been there, done that. We apply best practices from across verticals
  • Executives across functions. From marketing to sales to HR, we have the experience to build sustainable growth.
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accelerated growth Happens when
sales and marketing work together

What makes us different

Our Chief revenue Officers have
held the title

What sets us apart from other “fractional” CROs? We have sales professionals with a proven track record of driving sustainable and scalable teams. They’re not just great individual contributors, but know how to drive business strategies across industries!

If you’re looking for a head of sales to drive your revenue goals, not just send out emails. Then let’s talk.

 

Meet The team

growth is ignited with alignment

We’ve found through our experience that growth is enabled or stalled in these four areas: alignment, channel effectiveness, technology, and your sales process; in that order.

Alignment begins with sales and marketing working together to drive growth. If your marketing team is “throwing” leads over the wall and your sales team doesn’t follow up, your wasting time and capital.

Our CROs often work together with our CMOs to develop a comprehensive growth strategy and execution plan. If you ask yourself, should I hire another marketer or salesperson, give us a call we’ll answer the question.

Four key steps to Growth

Fractional Executive Teams Driving Sustainable Growth

Sometimes it takes one sometimes it takes more.  Fractional CMO and Fractional CROs services are a great way to get the support you need for your marketing and sales team, or if you aren’t ready to hire someone on full time. These fractional engagements can give your business access and power that’s needed when searching for permanent talent doesn’t line up just right with timelines.

1

Strategy Alignment

Align your business strategy to your go-to-market plan and mobilize the team

2

Measurement & Velocity Process

Measure what moves your business, test what you know, and focus fast.

3

Right Customer Technologies

Don’t let your technology get in the way of a good plan.  Select technologies that work harder for you.

4

People & Resources

Don’t outsource your strategy.  Align the right resources with the right functions

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