Marketing and Sales - Creating a Symbiotic Relationship
I like the word “symbiotic” to describe an ideal relationship between Marketing and Sales organizations. Dictionary.com suggests the following definition for the word symbiotic.
Making Bank During Hard Times
Making Bank During Hard Times: Why Investing in Marketing and Sales is a No-Brainer
In times of financial uncertainty, investing in marketing and sales can be a strategic move to maintain revenue,...
Why Innovation is Crucial for Business Growth
The request or need to develop an innovation strategy can either strike panic or excitement depending upon how you think about it. It’s a nebulous term that sounds good but can leave you thinking...
Rising Above Customer Turbulence
As a devoted member of Southwest Rapid Rewards®, I was disheartened by the series of events that left many stranded in the final weeks of 2022. Heartbreaking tales surfaced, like a colleague's...
Brand Building = Revenue
Building a strong brand is important to revenues for several reasons.
First, a strong brand can differentiate a company's products or services from those of its competitors, helping it to stand out...
The Perils of Bias in Business
During a recent meeting with a prospective client, the topic of discussion centered around why the use of a marketing consultant provides the necessary objectivity required for this specific business...
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Difference between Marketing Strategy and Tactics
Too many times, Marketing defaults to tactics as compared to strategy. As this graphic so visibly suggests, if you start with tactics, you literally never reach the top of the mountain. You’re...
OKRs vs. KPIs – And Why Should I Care?
In today's fast-paced and constantly evolving business landscape, it's essential to have a clear understanding of what drives performance and success. This is where OKRs and KPIs come into play. OKRs...