Strategy Enables Technology - Not the Other Way Around!

Technology is an enabler, not a strategy. It's easy to get caught up in the buzzwords and shiny new tools, but it's important to remember that the technology itself is not the end goal. Technology should enable your business to achieve its goals, not define them.

For leaders, this means taking a step back and focusing on the bigger picture. What are your business objectives? What are you trying to achieve? What is the most effective way to use technology to get there?

Technology should be viewed as an enabler for growth, not the main means of achieving it. Technology can be a powerful tool for streamlining processes, increasing efficiency, and providing insights into customer behavior. However, it is not the only factor to consider.

For example, consider customer service. Technology can certainly help automate some processes, such as automated ticketing systems and chatbots. However, to provide the best customer service, you need to consider the human element. What is the customer experience like? Are they getting the support they need? Are they feeling appreciated and valued?

Technology can provide the backbone of a successful customer service strategy, but it needs to be supported by well-trained customer service personnel who are empowered to solve customer issues.

Leaders need to be proactive in identifying opportunities to use technology to their advantage and to make sure they have the right resources in place to make the most of them. Technology should be used to empower employees and streamline processes, not as a replacement for human decision-making or customer service.

To be successful, technology needs to be integrated into a well-defined and comprehensive strategy for growth. Technology should be used to inform and support the strategy, rather than drive it. Leaders need to be able to identify the most effective ways to use technology to achieve their objectives, and ensure that they have the right resources in place to make the most of their technology investments.

Technology is a powerful tool, and it can be the key to unlocking your business’s potential. But it needs to be used in a way that works for your organization and helps you achieve your goals.



Craig A Oldham

Craig A Oldham

Presently, Craig leads a marketing consulting practice advising companies and CEOs on how to drive incremental value through digital marketing innovation. He is widely acknowledged both as a change agent, and for his digital marketing expertise. Previously, he commanded senior marketing posts at several leading consumer, B2B, and financial services companies. His contributions have been within telecom, insurance, financial services, software, advertising, and non-profit sectors.
More Posts

More Conversations

Exec Tech:  HubSpot vs.

SalesForce and HubSpot are two of the most popular CRM and marketing automation platforms. They both offer a wide range of features and capabilities, but they also have some key differences. One key difference between SalesForce and HubSpot is that SalesForce is more focused on sales and marketing automation, while HubSpot is more focused on customer engagement and marketing automation. This difference can impact how well each platform works for different types of businesses.

Read More

AI and Blockchain are Changing Marketing, Right Now!

Basics of AI and Blockchain Blockchain is a distributed ledger technology that allows for the secure, transparent, and automatic recording of all transactions that take place on it. Transactions are verified by network nodes and then added to the blockchain in chronological order. Nodes can be trusted because they are not able to tamper with the data. Blockchain technology can be used to manage various transactions, such as property ownership, securities trading, and contract negotiations.

Read More

Foundations of Building Strong Marketing Velocity

The question we need to answer in this post; Why are my marketing efforts not going fast enough?" Building sustainable velocity is critical to any business. Without it, it's difficult to achieve success. The first step in any successful business is creating a strategy. Once you have a plan, you need to build the process and structure to make it happen. We call this sustainable building velocity. It entails building the "right" processes, measuring (what is needed), testing, learning, and

Read More

Building a go-to-market strategy

Four Aspects of a Comprehensive Business Plan This post will delve into the go-to-market strategy, one of the four critical components of business planning. The other three are the overall business plan, the sales plan, and the marketing plan. We'll discuss those in subsequent posts.

Read More