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Case Study: Lead Generation

Building The First B2B(2B) Lead Generation Program For Brokers

Zurich has over 148 years of experience managing risk and supporting resilience. Founded in Switzerland in 1872, Zurich expanded to North America in 1912 and grew into a leading provider of commercial property-casualty insurance solutions and services in the U.S. and Canada.

Challenge

Without the relationship, Zurich didn’t know when the commercial insurance policies were renewing. Build a digital lead gen program in North American and scale globally.​

Situation

Without the relationship, Zurich didn’t know when the commercial insurance policies were renewing. Build a digital lead gen program in North American and scale globally.​

Impact

Launched the program in eight weeks. X2 improvement in leads vs. traditional email programs. Conversion rates increased by 20%. $5M in incremental policy value. Global expansion to UK and LATAM.​

200%

Improvement In 

Lead Generation

$5M

Increase In 

Revenue

20%

Increase In

Conversion

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