Yes, it’s a real thing. More and more CEOs, leadership teams and private equity firms are turning to executive-level talent to ensure their growth goals are acheived.
Most clients who approach us about fractional or project-based CMO services need an “adult” at the table. But, they are at the point in the growth cycle where they aren’t able to fund a seasoned CMO. That’s where our teams come in. We are true CMOs, not director level dressed up as CMOs.
There are some “fractional” CMOs services out there. Many of them try to pass off directors or VPs as CMOs. Our CEOs need a leader with experience sitting at the leadership table and feel comfortable challenging where necessary and delivering on the strategy. If you’re looking for a CMO to drive your strategy, not just send out emails.
Then let’s talk.
Through our experience, we’ve found that growth is enabled or stalled in these four areas: alignment, velocity, technology, and/or people.
Are these questions keeping you up at night? Why does my team come to be with “off the wall” ideas? Why can’t we do more faster? Why is it always IT’s fault? Is this the right team?
These are uncomfortable questions but need to be addressed to ignite growth. We aren’t afraid to ask the tough questions and give you the tough answers.