THOUGHT LEADERSHIP
Craig A Oldham
Product Launch Execution Checklist That Delivers
A launch can look busy for months and still miss its revenue target in the first 30 days. ...
Start Reading
Craig A Oldham
AI Prospecting vs Manual Outreach: Which Wins?
A sales leader has 12,000 accounts in the market, an ambitious growth target, and a team ...
Start Reading
Craig A Oldham
Pricing Strategy That Builds Enterprise Value
A pricing strategy becomes urgent when growth looks healthy on paper but cash generation, ...
Start Reading
Craig A Oldham
How to Deploy AI Sales for Predictable Growth
A sales leader does not need another dashboard that tells them what happened last month. ...
Start Reading
Craig A Oldham
Investor Readiness Growth Framework That Builds Value
A strong investor readiness growth framework is not a fundraising presentation with ...
Start Reading
Craig A Oldham
Can AI Improve Sales Forecasting? Yes, With Discipline
A forecast misses, the quarter closes, and the leadership team is left explaining why the ...
Start Reading
Craig A Oldham
Market Segmentation for Predictable Growth
A growth plan can look credible in a board deck and still fail in the market because it ...
Start Reading
Craig A Oldham
How to Shorten Sales Cycles Without Losing Deals
A sales cycle rarely slows down because a buyer needs another follow-up. It slows down ...
Start Reading
Craig A Oldham
When Should Companies Hire a Fractional CMO?
A board asks why pipeline is soft. Sales says lead quality is the issue. Marketing ...
Start Reading
Jim Tax
Turbulence: Pilots cannot stop the storm but they can calm the passengers
I am not a pilot, but I have led folks from point A to point B in some trying times. Over ...
Start Reading
Executive Thought Leadership
We deliver insightful thought leadership on the most current and impactful trends in marketing and sales. Our content is crafted specifically for executives, by our team of experienced executives, ensuring that you receive expert perspectives and actionable strategies to drive your business forward.
Recent Posts
Topics
Fractional CMO
Fractional CRO
Strategy
Organization
SaaS | Tech | AI
SMB
Enterprise
Telecommunications
Media & Advertising
Revenue Velocity
Healthcare | Wellness
Financial Services | Insurance
Manufacturing | Distribution
Professional Services
Consumer & Retail
Private Equity
Channel Partner
Press Release