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Washington, DC and Los Angeles, CA – March 16, 2023 - SCG - Steller Consulting Group, a leading sales consulting group, announced today that they have joined forces with Mahdlo Executive Advisors, a renowned Marketing consulting and fractional Chief Marketing Officer (CMO) group. This partnership aims to integrate the marketing and sales functions to create a programmatic and cohesive Go-To-Market approach that eliminates blind spots and reduces risk in growth strategies, particularly for early-stage start-ups and mid-market growth companies.

As two of the most respected consulting and fractional leadership teams in the industry, SCG and Mahdlo Executive Advisors will combine their strengths to create a powerful partnership. This partnership will offer a cohesive, integrated approach to the sales and marketing functions that are critical to the success of any growing company.

According to SCG , this partnership is expected to have a significant impact on the way businesses approach growth. By aligning the sales and marketing functions, companies will have the ability to build a set of programmatic practices that are predictable, measurable, and transparent. This will result in a more efficient use of resources, better decision-making, and ultimately, more successful, repeatable outcomes that are not tied to a single person or organization.    

"We are excited to join forces with Mahdlo Executive Advisors to provide a comprehensive solution for companies looking to grow their businesses," said Eric Steller, Founder of SCG. "We believe that this partnership will create a unique offering that will be attractive to both early-stage start-ups and mid-market growth companies.  With churn rates at the C-Level getting higher and more frequent it’s critical that early-stage companies build a rock-solid GTM foundation that’s not dependent on a single leader who may or may not be there in 12-18 months."

Mahdlo Executive Advisors is equally optimistic about the partnership. "We believe that the combination of our expertise in marketing and SCG's expertise in sales process and orchestration will create a winning formula for companies looking to scale," said Craig A Oldham, Managing Partner of Mahdlo Executive Advisors. "We are excited to work with SCG and integrate our practices. Together, SCG and Mahdlo Executive Advisors will offer a suite of services that will cover the entire GTM formation/execution and customer journey, from lead generation and customer acquisition to customer retention and loyalty. The partnership will focus on building a robust growth strategy that is designed to meet the unique needs of each client. This will include developing a deep understanding of the client's target market/audience, their pain points, and their buying behaviors. With this information, the team will create a tailored GTM plan and growth strategy that will help clients reach their goals in a more efficient, effective, and repeatable, scalable manner.

Additionally, the partnership will offer clients access to a team of experienced professionals who have a proven track record of success in their respective fields. The team will consist of fractional CMOs and CROs, as well as other industry experts who will work together to ensure that clients receive the best possible service and support from professionals who’ve sat in the seat and delivered on the promise throughout their careers.

"We believe that this partnership will revolutionize the way businesses approach growth," said Craig A Oldham. "By bringing together two of the best consulting and fractional leadership teams in the industry, we can offer a comprehensive solution that addresses the challenges that early-stage start-ups and mid-market growth companies face while preserving their capital in the critical initial stages of growth. We are confident that this partnership will help our clients achieve their growth objectives and take their businesses to the next level."

Overall, this partnership is a significant development for the industry, and both SCG and Mahdlo Executive Advisors are excited about the potential impact it will have. By combining their expertise and resources, they will be able to offer a unique solution that will help businesses grow more efficiently and effectively. As the partnership moves forward, both teams are committed to delivering the highest quality service and support to their clients, and they look forward to helping them achieve their growth goals.


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Craig A Oldham

Eric Steller


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