Exec Tech: HubSpot vs. Salesforce.com

SalesForce and HubSpot are two of the most popular CRM and marketing automation platforms. They both offer a wide range of features and capabilities, but they also have some key differences. One key difference between SalesForce and HubSpot is that SalesForce is more focused on sales and marketing automation, while HubSpot is more focused on customer engagement and marketing automation. This difference can impact how well each platform works for different types of businesses.

AI and Blockchain are Changing Marketing, Right Now!

Basics of AI and Blockchain Blockchain is a distributed ledger technology that allows for the secure, transparent, and automatic recording of all transactions that take place on it. Transactions are verified by network nodes and then added to the blockchain in chronological order. Nodes can be trusted because they are not able to tamper with the data. Blockchain technology can be used to manage various transactions, such as property ownership, securities trading, and contract negotiations.

Foundations of Building Strong Marketing Velocity

The question we need to answer in this post; Why are my marketing efforts not going fast enough?" Building sustainable velocity is critical to any business. Without it, it's difficult to achieve success. The first step in any successful business is creating a strategy. Once you have a plan, you need to build the process and structure to make it happen. We call this sustainable building velocity. It entails building the "right" processes, measuring (what is needed), testing, learning, and

Building a go-to-market strategy

Four Aspects of a Comprehensive Business Plan This post will delve into the go-to-market strategy, one of the four critical components of business planning. The other three are the overall business plan, the sales plan, and the marketing plan. We'll discuss those in subsequent posts.

Building a go-to-market strategy

When do you need to hire a CMO?

As a business grows and evolves, it may reach a point where it becomes necessary to bring on a Chief Marketing Officer (CMO). A CMO is a high-level executive responsible for overseeing a company's marketing strategy and implementing campaigns to

Strategies for Accessing Capital During Inflation

Inflation can have a major impact on businesses, making it difficult to access capital and reduce the impact of rising prices. Businesses can access capital during times of inflation by borrowing money, raising capital, and utilizing government

How Not Speaking Up Can Impact Workplace Relationships and Performance

We all want to get along with our colleagues and be seen as easygoing and cooperative, but there's an often overlooked downside to keeping our opinions and preferences to ourselves in the workplace. Recent research from the Harvard Business School

Top Three Success Drivers for CEOs

Leadership has always been a critical component of organizational success. In today’s dynamic business landscape, it’s more important than ever for companies to have strong leadership positions to make substantial progress and stay ahead of their competition. Leadership skills is a very broad term that is influenced by several different factors. In this article, we’re going to discuss the top three things that contribute to great leadership and drive success from a CEO standpoint.