Account-Based Marketing (ABM) is a targeted marketing strategy that focuses on building relationships with individual accounts or high-value customers. Instead of casting a wide net and hoping to...

Digital Asset Management (DAM) software is a tool that helps organizations store, manage, and distribute digital assets such as images, videos, audio files, documents, and more. In the era of digital...

SEMrush is a comprehensivedigital marketing tool that helps businesses improve their online visibility and reach their target audience. With its wide range of features, including keyword research,...

SalesForce and HubSpot are two of the most popular CRM and marketing automation platforms. They both offer a wide range of features and capabilities, but they also have some key differences.

One key...

Business-to-business (B2B) websites are an important tool for companies to reach out to their target customers and generate leads. B2B websites are typically used by companies to showcase their...

Technology is an enabler, not a strategy. It's easy to get caught up in the buzzwords and shiny new tools, but it's important to remember that the technology itself is not the end goal. Technology...

 Developing a business is a multi-faceted set of tasks. In the past, we’ve discussed elements like using marketing technology, KPIs, and creating a culture of continuous improvement. The next step...

In the 4th episode of 6 series conversations between Tom Cole (President & CEO of RDA) and I, we discuss how to define KPIs, which KPIs should you be measuring, and what’s the role of technology in...

So, with this in mind, what exactly should you do when it comes to picking the best technology tools? After all, there are over 7000 out there and every company will tell you theirs is the best fit...