In today's digital age, social media platforms have become crucial channels for businesses to reach their target audience. LinkedIn, the world's largest professional network, has emerged as a...

I like the word “symbiotic” to describe an ideal relationship between Marketing and Sales organizations. Dictionary.com suggests the following definition for the word symbiotic.

Marketing is one of the most important functions of any organization. It is the process of identifying and satisfying customer needs and wants through the creation, promotion, and distribution of...

According to a report by McKinsey & Company, “The Role of the Chief Revenue Officer,” a CRO’s primary role is to align revenue-generating departments, such as sales and marketing, and improve the...

As a CEO, you likely understand the importance of data analytics for businesses. With the release of Google Analytics 4 (GA4), there are some significant changes to the way businesses can collect and...

B2B marketing is a specialized area of marketing that targets businesses as customers. It requires a unique set of strategies and tactics that are different from B2C marketing. B2B marketing has its...

As a devoted member of Southwest Rapid Rewards®, I was disheartened by the series of events that left many stranded in the final weeks of 2022. Heartbreaking tales surfaced, like a colleague's...

Building a strong brand is important to revenues for several reasons.

First, a strong brand can differentiate a company's products or services from those of its competitors, helping it to stand out...